Backlash from the rise of the eReader results in book-inspired products
Implications - Everytime a product or service gains a large following, it also accumulates a group of people fighting against its popularity. This can be seen with the rise of digital reading. Die-hard fans of hardcover literature are wearing their preference with pride by indulging in book-inspired products. Ultimately, this pattern serves a sense of nostalgia and classicism.
Trend Themes
1. Backlash Against Digital Reading - The rise of digital reading has resulted in a backlash from a group of people who prefer hardcover literature, leading to the creation of book-inspired products.
2. Nostalgia for Classic Literature - Consumers are seeking a sense of nostalgia and classicism, leading to the creation of products inspired by classic literature.
3. Repurposing of Old Books - Old books are being repurposed into new products, such as a handmade book of chocolate, a DIY book headboard and a bookshelf necklace.
Industry Implications
1. Publishing - Publishers could tap into the nostalgia for classic literature trend by re-releasing popular books in new and creative formats, such as book-inspired products.
2. Home Decor - The repurposing of old books trend presents an opportunity for home decor companies to create unique furniture and accessories inspired by classic literature.
3. Cosmetics - Cosmetics companies could collaborate with designers to create limited edition kits inspired by classic literature, such as the collaboration between Olympia Le Tan and Lancôme.
6 Featured, 53 Examples:
819,215 Total Clicks
Date Range:
Feb 12 — Jan 13
Trending:
Warm
Consumer Insight Topics:
