The Fiat Use Original Parts ad campaign hilariously depicts the danger of using a wrong part in their cars. Likening it to Yoko Ono's effect on the Beetles, everything can simply stop working. This is also the case with the introduction of a hot maid in a family household and even a Christopher Columbus character trying to 'tame' a tribe of natives.
Conceived and executed by the Leo Burnett ad agency branch based in Sao Paulo, Brazil, the Fiat Use Original Parts ad campaign was art directed by Sergio Lobo, André Kirkelis and Bruno Bueno with creative direction by Ruy Lindenberg. Illustrated by Heitor Satyro, the images all revolve around funny depictions of people encircled by a common car part. It drives home the fact that people prefer things to work.
Work-Disruptive Car Ads
More Stats +/-
Assistive Apparel Hangtags
Dual-Filled Single-Serve Chocolates
Top 100 Unique Innovations for 2019
Connected FM Transmitter Designs
At-Home Boxing Gyms