Frozen Foodie

Convenience-minded Millennials seek nutritious grab-and-go frozen meals

Implications - Increasingly, many Millennials are turning to nutritionally dense, grab-and-go meals that fulfill a variety of consumer desires. As long-standing subscribers of foodie culture, many Millennials have a higher expectations when it comes to the food trends they engage in as well as the quality of food they might expect from a frozen meal experience. These products meet their expectations by offering better nutritional value and convenience while allowing the busy Millennial to engage in emerging food trends.

Workshop Question - What are two conflicting desires your target customer has when it comes to your offering? What's a creative solution that could reconcile both of those needs?
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,104 Total Clicks
Aug 18 - Apr 19
Fresh and Mild
LifestyleFood
Featured Examples
Functional Smoothie Cups - Thrive! Supports Active Lifestyles with Ready-to-Blend Smoothies
SCORE 7.6
This Year and Hot 1,718 Clicks Pub: Oct 23, 18
Functional Smoothie Cups
Thrive! Supports Active Lifestyles with Ready-to-Blend Smoothies
Thrive! is a new brand that is on a mission to support healthy consumers—particularly Millennials—with a busy, on-the-go lifestyle by making its ready-to-blend frozen smoothie cups easily... [More]
Microwavable Egg Bites - Three Bridges Cheese & Uncured Bacon Egg Bites are Ready in 60 Seconds
SCORE 4.7
This Year and Average 429 Clicks Pub: Aug 26, 18
Microwavable Egg Bites
Three Bridges Cheese & Uncured Bacon Egg Bites are Ready in 60 Seconds
For anyone who has ever wished they could enjoy Starbucks’ famous Sous Vide Egg Bites on demand, Three Bridges’ microwavable egg bites are the perfect alternative. Bursting with cheese... [More]
Plant-Based Frozen Burritos - The Alpha Burrito Chik'n Fajita is Mouthwateringly Meatless
SCORE 4.6
This Quarter and Average 100 Clicks Pub: Mar 29, 19
Plant-Based Frozen Burritos
The Alpha Burrito Chik'n Fajita is Mouthwateringly Meatless
Convenience and plant-based ingredients collide with the Alpha Burrito Chik’n Fajita that aims to deliver an exceptional flavor experience for consumers of all kinds to enjoy no matter where... [More]
Nutritious Free-From Breakfast Snacks - The Mikey’s Frozen Breakfast Pockets Come in Three Flavors
SCORE 4.7
This Quarter and Average 67 Clicks Pub: Mar 12, 19
Nutritious Free-From Breakfast Snacks
The Mikey’s Frozen Breakfast Pockets Come in Three Flavors
The Mikey’s Frozen Breakfast Pockets are the latest offering from the brand that will offer consumers a nutritiously delicious way to fuel up in the morning without having to perform any lengthy... [More]
Allergy-Friendly Frozen Burritos - Daiya's Plant-Based Burritos Integrate an Egg-Style Scramble
SCORE 3.2
This Quarter and Mild 33 Clicks Pub: Mar 4, 19
Allergy-Friendly Frozen Burritos
Daiya's Plant-Based Burritos Integrate an Egg-Style Scramble
Daiya, which is known for its free-from, plant-based products made without soy, dairy or gluten, is now introducing a range of frozen burritos that will appeal to egg and meat lovers who do not want... [More]
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