Convenience-minded Millennials seek nutritious grab-and-go frozen meals
Trend - Increasingly, many Millennials are turning to nutritionally dense, grab-and-go meals that fulfill a variety of consumer desires. These frozen products meet their expectations by offering better nutritional value while still maintaining an easy, accessible format.
Insight - As long-standing subscribers of foodie culture, many Millennials have a higher expectation when it comes to the food trends they engage in. One expectation is the ability to share and engage content online. That Instagram "aesthetic" is something that's on the mind of younger consumers no matter where they are or what they're consuming.
Insight - As long-standing subscribers of foodie culture, many Millennials have a higher expectation when it comes to the food trends they engage in. One expectation is the ability to share and engage content online. That Instagram "aesthetic" is something that's on the mind of younger consumers no matter where they are or what they're consuming.
Workshop Question - What are two conflicting desires your target customer has when it comes to your offering? What's a creative solution that could reconcile both of those needs?
