Gamified Physical

Physical health activities are gamified for consumer engagement

Implications - Beyond mobile apps, brands are coming out with products and devices that gamify the health and wellness experience. Turning to elements of play, brands are seeking to revamp traditional physical activities into more enjoyable and entertaining experiences. Realizing that consumers are seeking out greater motivation, engagement and need for experience, brands are adapting activities like yoga and muscle training with tools and devices that promote interactive engagement, new environments or simply multi-person interactions. These examples not only speak to the evolution of how consumers are maintaining their health, but the on-going desire for experiential moments even in the most simplest of everyday routines.

Workshop Question - What are the current pain points your consumers face when it comes to your products, services or simply path to purchase? How could you revamp that process into something more fun and playful?
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Dec 18 - Apr 19
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Featured Examples
Aquatic Yoga Practice Boards - The Solstice by Swimline SolFit Yoga Board is Inflatable
SCORE 8.9
This Quarter and V. Hot 1,469 Clicks Pub: Mar 12, 19
Aquatic Yoga Practice Boards
The Solstice by Swimline SolFit Yoga Board is Inflatable
The Solstice by Swimline SolFit Yoga Board is an aquatic piece of equipment for avid yoga enthusiasts that will enable them to practice aquatically to enhance their experience when outdoors.... [More]
Party Game Yoga Towels - This Twister Yoga Towel Prevents Slips and Can Help with Alignment
SCORE 9.4
This Week and V. Hot 1,042 Clicks Pub: Apr 20, 19
Party Game Yoga Towels
This Twister Yoga Towel Prevents Slips and Can Help with Alignment
Canadian retailer LEUS expanded its athletic accessories range with the introduction of a Twister yoga towel, which has a playful design that takes inspiration from the iconic party game. Dubbed &#... [More]
Off-Balance Total Body Trainers - The 'EdgeCross-X' Makes Your Muscles Work Harder in Less Time
SCORE 8.3
This Year and Hot 1,454 Clicks Pub: Dec 5, 18
Off-Balance Total Body Trainers
The 'EdgeCross-X' Makes Your Muscles Work Harder in Less Time
Working out in one specific way at the gym can cause an athlete to plateau with their progress, so the ‘EdgeCross-X’ has been positioned as a total-body workout solution that will... [More]
Dynamic Core-Toning Fitness Boards - The Stealth Plankster Core Trainer Brings Fun to Workouts
SCORE 7.7
This Year and Hot 1,830 Clicks Pub: Dec 12, 18
Dynamic Core-Toning Fitness Boards
The Stealth Plankster Core Trainer Brings Fun to Workouts
The Stealth Plankster Core Trainer is an advanced solution for avid athletes seeking to enhance their workout with a touch of technology and a whole lot of fun. Capable of being used with your... [More]
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