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Gamified Physical

Physical health activities are gamified for consumer engagement

Trend - Beyond mobile apps, brands are coming out with products and devices that gamify the health and wellness experience. Turning to elements of play, brands are seeking to revamp traditional physical activities into more enjoyable and entertaining experiences. Brands are adapting activities like yoga and muscle training with tools and devices that promote interactive engagement.

Insight - While achieving health and wellness is increasingly important to consumers today, remaining committed to these goals still proves to be difficult. Between professional and personal responsibilities, finding time and energy to improve one's health can require ample motivation. Brands that leverage gamification in the process appeal to consumers who need added levels of engagement in order to follow through with their goals.
Workshop Question - What are the current pain points your consumers face when it comes to your products, services or simply path to purchase? How could you revamp that process into something more fun and playful?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
100,546 Total Clicks
Date Range:
Dec 18 — Oct 19
Trending:
Hot
Consumer Insight Topics:

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