Physical health activities are gamified for consumer engagement
Trend - Beyond mobile apps, brands are coming out with products and devices that gamify the health and wellness experience. Turning to elements of play, brands are seeking to revamp traditional physical activities into more enjoyable and entertaining experiences. Brands are adapting activities like yoga and muscle training with tools and devices that promote interactive engagement.
Insight - While achieving health and wellness is increasingly important to consumers today, remaining committed to these goals still proves to be difficult. Between professional and personal responsibilities, finding time and energy to improve one's health can require ample motivation. Brands that leverage gamification in the process appeal to consumers who need added levels of engagement in order to follow through with their goals.
Insight - While achieving health and wellness is increasingly important to consumers today, remaining committed to these goals still proves to be difficult. Between professional and personal responsibilities, finding time and energy to improve one's health can require ample motivation. Brands that leverage gamification in the process appeal to consumers who need added levels of engagement in order to follow through with their goals.
Workshop Question - What are the current pain points your consumers face when it comes to your products, services or simply path to purchase? How could you revamp that process into something more fun and playful?
Trend Themes
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Gamification of Health and Wellness — Brands are seeking to revamp traditional physical activities with tools and devices that promote interactive engagement, turning to elements of play to gamify health and wellness experiences.
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Dynamic Workout Solutions — Athletic equipment that enhances traditional workout routines with technology and a whole lot of fun is on the rise and changing up the static experience. These solutions offer a dynamic kind of workout that changes up the traditional experience that is common with other solutions presently on the market.
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Artificial Intelligence in Fitness Technology — The power of artificial intelligence to help athletes perform their best, avoid injuries, and recover more quickly with wearable technology and mobile apps is becoming more prominent.
Industry Implications
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Fitness Equipment Manufacturing — Manufacturers can integrate gamified elements in their traditional fitness activities or create dynamic workout solutions that change up the traditional static experience.
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Wearable Technology — Artificial intelligence in fitness technology can enhance wearables for recovery, injury prevention and optimal performance.
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Athletic Apparel — Incorporating technology and gamification in athletic apparel could promote engaging and dynamic workout solutions.
