Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gamified
Physical
Physical health activities are gamified for consumer engagement.
5.6
Trend score
Trend
What is the Gamified Physical trend?
Gamified Physical: Beyond mobile apps, brands are coming out with products and devices that gamify the health and wellness experience. Turning to elements of play, brands are seeking to revamp traditional physical activities into more enjoyable and entertaining experiences. Brands are adapting activities like yoga and muscle training with tools and devices that promote interactive engagement.
Insight
The consumer insight behind the Gamified Physical trend
While achieving health and wellness is increasingly important to consumers today, remaining committed to these goals still proves to be difficult. Between professional and personal responsibilities, finding time and energy to improve one's health can require ample motivation. Brands that leverage gamification in the process appeal to consumers who need added levels of engagement in order to follow through with their goals.
Trend themes
Themes within the Gamified Physical trend
Three behaviours holding the trend together01
Gamification of health and wellness
Brands are seeking to revamp traditional physical activities with tools and devices that promote interactive engagement, turning to elements of play to gamify health and wellness experiences.
02
Dynamic workout solutions
Athletic equipment that enhances traditional workout routines with technology and a whole lot of fun is on the rise and changing up the static experience. These solutions offer a dynamic kind of workout that changes up the traditional experience that is common with other solutions presently on the market.
03
Artificial Intelligence in fitness technology
The power of artificial intelligence to help athletes perform their best, avoid injuries, and recover more quickly with wearable technology and mobile apps is becoming more prominent.
Industry implications
What the Gamified Physical trend means for industry
Where the trend changes the playbookFor
Fitness Equipment Manufacturing
Manufacturers can integrate gamified elements in their traditional fitness activities or create dynamic workout solutions that change up the traditional static experience.
For
Wearable Technology
Artificial intelligence in fitness technology can enhance wearables for recovery, injury prevention and optimal performance.
For
Athletic Apparel
Incorporating technology and gamification in athletic apparel could promote engaging and dynamic workout solutions.
Workshop question
What are the current pain points your consumers face when it comes to your products, services or simply path to purchase? How could you revamp that process into something more fun and playful?
Trend signals
Trend signals for Gamified Physical
Trend score 5.6 out of 10, from popularity 84%, activity 76%, freshness 9%.
Popularity84%
Activity76%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Gamified Physical trend
5 featured examples from Dec 5, 2018 to Oct 16, 2019CategoryLifestyle
Party Game Yoga Towels
This Twister Yoga Towel Prevents Slips and Can Help with Alignment
The athletic accessories industry can expand its product range to include more interactive and personalized yoga accessories such as yoga towels with design and alignment features.
CategoryLifestyle
Aquatic Yoga Practice Boards
The Solstice by Swimline SolFit Yoga Board is Inflatable
The fitness equipment industry can explore the development and manufacturing of inflatable aquatic yoga boards to tap into the growing demand for unique exercise experiences.
CategoryLifestyle
Off-Balance Total Body Trainers
The 'EdgeCross-X' Makes Your Muscles Work Harder in Less Time
The 'EdgeCross-X' system presents an opportunity for fitness equipment manufacturers to develop innovative total-body trainers that target muscle activation and cater to individua…
CategoryLifestyle
Dynamic Core-Toning Fitness Boards
The Stealth Plankster Core Trainer Brings Fun to Workouts
The fitness equipment manufacturing industry should explore opportunities to create innovative dynamic core-toning fitness boards that incorporate technology and gamification to e…
CategoryLifestyle
AI Athletic Wearables
Fathom Pro Uses Artificial Intelligence for Recovery & Injury Prevention
The integration of AI in wearable fitness devices has potential for game-changing innovations in the sports industry.
