Crossover Rosé

Rosé expands out of wine into a variety of other alcoholic beverages

Implications - Following the recent emergence of rosé cider, the experience of the ever-popular retro wine can is now being incorporated into a variety of other alcoholic beverage formats. In addition to highlighting the continued growth of the rosé market, this progression speaks to the expansive nature of shifting alcohol preferences and the crossover opportunities for other beverage categories.

Workshop Question - What crossover opportunities for your product offering can be found in adjacent markets?
SCORE 6.2
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29,945 Total Clicks
Aug 17 - Apr 19
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Featured Examples
Rosé-Inspired Vodkas - EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine
SCORE 8.1
This Quarter and Hot 627 Clicks Pub: Apr 10, 19
Rosé-Inspired Vodkas
EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine
Blush-colored rosé has become the alcohol of choice for many Millennials and now, EFFEN Vodka is introducing an EFFEN Rosé Vodka to challenge traditional vodka and rosé wine at the same time. The... [More]
Rosé-Inspired Vodkas - Hanger 1 Rosé Vodka Uses Wine Grapes to Produce a Flavorful Full-Bodied Drink
SCORE 6.1
Warm 782 Clicks Pub: Feb 1, 18
Rosé-Inspired Vodkas
Hanger 1 Rosé Vodka Uses Wine Grapes to Produce a Flavorful Full-Bodied Drink
Hanger 1 Rosé vodka is a flavor-forward perfect alternative to regular wine. Unlike other rosé spirits, this vodka actually has a distinct taste of wine. With crisp floral and fruity notes, this... [More]
Wine-Infused Gin Spirits - Wölffer Estate Vineyard Made a Pink Rosé-Infused Gin
SCORE 3.9
Mild 723 Clicks Pub: Aug 3, 17
Wine-Infused Gin Spirits
Wölffer Estate Vineyard Made a Pink Rosé-Infused Gin
Rosé-infused gin is the latest iteration of experimental alcoholic pairings. Between wine-infused gummies and alcoholic jelly spreads, it appears as nothing is too offbeat for a rosé infusion. To... [More]
Gin-Infused Rosé Wines - The Echo Falls Rosé Wine and Gin Fusion Boasts Summer Berry Flavors
SCORE 4.4
This Year and Average 124 Clicks Pub: Mar 6, 19
Gin-Infused Rosé Wines
The Echo Falls Rosé Wine and Gin Fusion Boasts Summer Berry Flavors
Rosé wine and pink gin spirits have both been immensely popular within the alcohol industry and now, Accolade Wines’ Echo Falls brand is saving consumers from having to choose between one or... [More]
Rosé Margarita Mixers - Jose Cuervo's New Rosé Margarita Brings Together Two Summer Favorites
SCORE 3.5
This Year and Mild 147 Clicks Pub: Aug 25, 18
Rosé Margarita Mixers
Jose Cuervo's New Rosé Margarita Brings Together Two Summer Favorites
Both rosé and margarita are popular summer sippers, and now you don’t have to choose between the two thanks to Jose Cuervo’s new Rosé Margarita. Combining the best of wine and cocktails,... [More]
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