Rosé expands out of wine into a variety of other alcoholic beverages
Trend - Following the recent emergence of rosé cider, the experience of the ever-popular retro wine can is now being incorporated into a variety of other alcoholic beverage formats as we observe the continued growth of the rosé market.
Insight - Preferences for crossover food and beverage products continues to develop as buyers seek out alternative consumption options. Consumers are increasingly bombarded by variety and choice, thus, a desire for products that offer something alternative and unique arises. Hybrid offerings not only give consumers something that stands out, but it also provides a sense of exclusivity as well.
Insight - Preferences for crossover food and beverage products continues to develop as buyers seek out alternative consumption options. Consumers are increasingly bombarded by variety and choice, thus, a desire for products that offer something alternative and unique arises. Hybrid offerings not only give consumers something that stands out, but it also provides a sense of exclusivity as well.
Workshop Question - What crossover opportunities for your product offering can be found in adjacent markets?
