Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crossover
Rosé
Rosé expands out of wine into a variety of other alcoholic beverages.
3.1
Trend score
Trend
What is the Crossover Rosé trend?
Crossover Rosé: Following the recent emergence of rosé cider, the experience of the ever-popular retro wine can is now being incorporated into a variety of other alcoholic beverage formats as we observe the continued growth of the rosé market.
Insight
The consumer insight behind the Crossover Rosé trend
Preferences for crossover food and beverage products continues to develop as buyers seek out alternative consumption options. Consumers are increasingly bombarded by variety and choice, thus, a desire for products that offer something alternative and unique arises. Hybrid offerings not only give consumers something that stands out, but it also provides a sense of exclusivity as well.
Trend themes
Themes within the Crossover Rosé trend
Three behaviours holding the trend together01
Crossover Beverages
As the trend of crossover food and beverages gains momentum, there is an opportunity for businesses to explore alternative consumption options. Hybrid offerings provide exclusivity and unique products, making them appealing to consumers.
02
Innovative Flavors
The trend of infused and innovative flavors in traditional beverages, like rosé wines and vodka, has introduced playful and colorful products to the market that appeal to younger generations and those who seek unique experiences.
03
Refreshing and Fruity
Beverages like rosé ciders and margaritas offer a refreshing and fruity twist on traditional favorites for the warmer months, presenting opportunities for brands to create summer-centric products that cater to seasonal demand.
Industry implications
What the Crossover Rosé trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
The trend of crossover beverages and innovative flavors in alcoholic beverages offers opportunities for brands to create new products that cater to younger generations and those who seek unique experiences.
For
Food and Beverage
The trend of crossover food and beverages presents an opportunity for businesses to explore alternative consumption options, as consumers are increasingly seeking out unique and exclusive products.
For
Packaging Design
With the rise of playful and colorful products in the market, there is an opportunity for branding and packaging design professionals to create eye-catching designs that stand out.
Workshop question
What crossover opportunities for your product offering can be found in adjacent markets?
Trend signals
Trend signals for Crossover Rosé
Trend score 3.1 out of 10, from popularity 48%, activity 36%, freshness 9%.
Popularity48%
Activity36%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crossover Rosé trend
6 featured examples from Aug 3, 2017 to Feb 29, 2020CategoryLifestyle
Rosé-Inspired Vodkas
EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine
Creating new and innovative flavor options for consumers will continue to drive growth in the alcohol industry.
CategoryLifestyle
Rosé-Inspired Vodkas
Hanger 1 Rosé Vodka Uses Wine Grapes to Produce a Flavorful Full-Bodied Drink
Spirits and liquor manufacturers have the opportunity to innovate with creative flavor profiles and unique ingredient choices.
CategoryLifestyle
Wine-Infused Gin Spirits
Wölffer Estate Vineyard Made a Pink Rosé-Infused Gin
Winemakers and distillers can look to create unique wine-infused spirits like gin to offer their customers new, playful drinking experiences.
CategoryMarketing
Refreshing Pink Ciders
The Strongbow Rosé Cider is Launching Ahead of Warm Weather
The alcoholic beverage industry can continue to capitalize on the popularity of rosé drinks with innovative ciders.
CategoryLifestyle
Gin-Infused Rosé Wines
The Echo Falls Rosé Wine and Gin Fusion Boasts Summer Berry Flavors
Innovation and experimentation with flavor combinations can unlock new opportunities for growth and appeal to evolving consumer preferences.
CategoryLifestyle
Rosé Margarita Mixers
Jose Cuervo's New Rosé Margarita Brings Together Two Summer Favorites
The introduction of rosé margarita mixers presents an opportunity for the alcoholic beverages industry to tap into the growing demand for innovative, flavor-packed cocktails.
