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Crossover Rosé

Rosé expands out of wine into a variety of other alcoholic beverages

Trend - Following the recent emergence of rosé cider, the experience of the ever-popular retro wine can is now being incorporated into a variety of other alcoholic beverage formats as we observe the continued growth of the rosé market.

Insight - Preferences for crossover food and beverage products continues to develop as buyers seek out alternative consumption options. Consumers are increasingly bombarded by variety and choice, thus, a desire for products that offer something alternative and unique arises. Hybrid offerings not only give consumers something that stands out, but it also provides a sense of exclusivity as well.
Workshop Question - What crossover opportunities for your product offering can be found in adjacent markets?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
62,766 Total Clicks
Date Range:
Aug 17 — Feb 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Rosé-Inspired Vodkas
Rosé-Inspired Vodkas
EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine
Blush-colored rosé has become the alcohol of choice for many Millennials and now, EFFEN Vodka is introducing an EFFEN Rosé Vodka to challenge traditional vodka and rosé wine at the same time. The... MORE
Rosé-Inspired Vodkas
Rosé-Inspired Vodkas
Hanger 1 Rosé Vodka Uses Wine Grapes to Produce a Flavorful Full-Bodied Drink
Hanger 1 Rosé vodka is a flavor-forward perfect alternative to regular wine. Unlike other rosé spirits, this vodka actually has a distinct taste of wine. With crisp floral and fruity notes, this... MORE
Wine-Infused Gin Spirits
Wine-Infused Gin Spirits
Wölffer Estate Vineyard Made a Pink Rosé-Infused Gin
Rosé-infused gin is the latest iteration of experimental alcoholic pairings. Between wine-infused gummies and alcoholic jelly spreads, it appears as nothing is too offbeat for a rosé infusion. To... MORE
Gin-Infused Rosé Wines
Gin-Infused Rosé Wines
The Echo Falls Rosé Wine and Gin Fusion Boasts Summer Berry Flavors
Rosé wine and pink gin spirits have both been immensely popular within the alcohol industry and now, Accolade Wines’ Echo Falls brand is saving consumers from having to choose between one or... MORE
Refreshing Pink Ciders
Refreshing Pink Ciders
The Strongbow Rosé Cider is Launching Ahead of Warm Weather
The Strongbow Rosé Cider is being added to the brand’s product portfolio to help offer consumers in the UK with a libation that will satisfy their penchant for pink and rosé refreshments.... MORE
Rosé Margarita Mixers
Rosé Margarita Mixers
Jose Cuervo's New Rosé Margarita Brings Together Two Summer Favorites
Both rosé and margarita are popular summer sippers, and now you don’t have to choose between the two thanks to Jose Cuervo’s new Rosé Margarita. Combining the best of wine and cocktails,... MORE

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