The Strongbow Rosé Cider is being added to the brand's product portfolio to help offer consumers in the UK with a libation that will satisfy their penchant for pink and rosé refreshments. The product is positioned to be available in March in a 500ml bottle as well as 440ml cans that come in four packs or 10 packs for added consumer convenience. The libation is sure to be a winner with consumer as warmer weather arrives and is perfect for enjoyment at outdoor gatherings.
Brand Director at Heineken Rachel Holms spoke on the new Strongbow Rosé Cider saying, "Strongbow Rosé is one of the highest scoring concepts in terms of taste and appeal that we’ve ever tested. A recipe set for success combined with the new packaging design, our Rosé cider will grow the category by appealing to a different shopper and is guaranteed to help retailers realize the full potential of their Cider offering.”