Qdoba is Testing a Meatless, Plant-Based Protein Option to Add to Entrees
Katherine Pendrill — February 16, 2019 — Lifestyle
References: chewboom
In an effort to cater to the increasing number of consumers going meat-free all the time or part-time, Qdoba has begun testing a new plant-based protein option.
For a limited-time, Qdoba customers at select Michigan restaurants will be able to order a new plant-based protein option. Dubbed the Qdoba version of Impossible's "meat," the plant-based protein is made from a mixture of diced red onions, tomatoes, garlic, smoked chiles, and paprika. Though the new protein looks much like little beef crumbles, the topper is entirely meat-free. Best of all, fans can try the new protein wrapped in a warm corn tortilla for the Qdoba Impossible Taco, or sprinkled on top of a burrito bowl for the Qdoba Impossible Bowl.
With plant-based diets on the rise, the new protein makes Qdoba more accessible for vegetarians and vegans.
Image Credit: Qdoba.
For a limited-time, Qdoba customers at select Michigan restaurants will be able to order a new plant-based protein option. Dubbed the Qdoba version of Impossible's "meat," the plant-based protein is made from a mixture of diced red onions, tomatoes, garlic, smoked chiles, and paprika. Though the new protein looks much like little beef crumbles, the topper is entirely meat-free. Best of all, fans can try the new protein wrapped in a warm corn tortilla for the Qdoba Impossible Taco, or sprinkled on top of a burrito bowl for the Qdoba Impossible Bowl.
With plant-based diets on the rise, the new protein makes Qdoba more accessible for vegetarians and vegans.
Image Credit: Qdoba.
Trend Themes
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Plant-based Protein Options — Opportunity to capitalize on the growing demand for meat alternatives and provide more options for vegetarians and vegans.
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Meat-free Fast Food — Potential to disrupt the fast food industry by offering meatless alternatives for popular menu items.
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Customizable Meatless Entrees — Opportunity to cater to the increasing number of consumers who want to personalize their meals with meat-free options.
Industry Implications
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Fast Food — The fast food industry can explore plant-based protein options to tap into the growing market of health-conscious consumers.
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Restaurant Chains — Restaurant chains can incorporate meatless options into their menus to attract and retain vegetarian and vegan customers.
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Food Delivery Services — Food delivery services can partner with restaurants offering meatless alternatives to meet the demand for vegetarian and vegan meals.
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