Thrive! is a new brand that is on a mission to support healthy consumers—particularly Millennials—with a busy, on-the-go lifestyle by making its ready-to-blend frozen smoothie cups easily accessible. The pre-portioned single-serve smoothie cups are made with all-natural ingredients and a focus on functional benefits. For instance, the Thrive! Rise blend contains banana, strawberry, peach, mango and orange, while the Glow Ready-to-Blend Smoothie features cucumbers, which have a high water content, antioxidant-rich ginger, plus other fruits and vegetables that are rich in vitamins.
Consumers can expect to find the Thrive! Ready-to-Blend Smoothies exclusively in the frozen aisle in nationwide Target stores.
As Thrive! founder and CEO Oliver Bogner describes, "Thrive! takes the hassle out of making great tasting smoothies at home. Our ready-to-blend smoothie mixes require zero thought, almost zero prep and no commitments whatsoever."
Why This Trend Is Growing
- Ready-to-blend Smoothies
- Disruptive innovation opportunity: Develop new flavors and customized blends to cater to diverse consumer preferences.
- Functional Ingredients
- Disruptive innovation opportunity: Research and incorporate unique functional ingredients that offer specific health benefits.
- Convenience for On-the-go Lifestyles
- Disruptive innovation opportunity: Explore ways to make nutritious and convenient food options readily available for busy individuals.
Industries Being Reshaped
- Frozen Food
- Disruptive innovation opportunity: Introduce innovative frozen food products that appeal to health-conscious consumers on-the-go.
- Smoothie Blenders
- Disruptive innovation opportunity: Create advanced blending technology that easily integrates frozen smoothie cups for quick and effortless blending.
- Retail Grocery
- Disruptive innovation opportunity: Develop strategic partnerships to expand distribution channels for ready-to-blend smoothie cups in grocery stores.
