Ketogenic diets are specifically catered to via restaurant menu options
Trend - The growing popularity of ketogenic diets has now piqued the interest of people and brands within the food space–and a resulting rise in eateries with keto-specific menus can now be observed. This shift appeals to the small segment of consumers who prioritize keto diets, while simultaneously appealing to those who prioritize health without as many restrictions.
Insight - Consumers aiming to follow restricted diets may find breaking out of their previous routine a challenge in achieving their health goals. This demographic is turning to brands to provide convenient options that mitigate the lack of convenience typically associated with diets. Offerings that are easily integrated into their daily routines will appeal to consumers feeling pressure to find products that meet their needs.
Insight - Consumers aiming to follow restricted diets may find breaking out of their previous routine a challenge in achieving their health goals. This demographic is turning to brands to provide convenient options that mitigate the lack of convenience typically associated with diets. Offerings that are easily integrated into their daily routines will appeal to consumers feeling pressure to find products that meet their needs.
Workshop Question - How could your brand appeal to both niche and broad consumer preferences, simultaneously?
Trend Themes
1. Specialty Diets on the Rise - The popularity of specialty diets has led to a rise in eateries and restaurants catering specifically to those diets, with keto and paleo being some of the most popular.
2. Convenience in Diet-oriented Dining - As more consumers aim to follow restricted diets, they are looking for convenient options that meet their needs.
3. Plant-based Food Options - As the demand for plant-based foods continues to grow, many brands are launching vegan options to meet consumer demands.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for specialty diets, providing innovative menu options that cater to consumers' specific dietary needs.
2. Health and Wellness - The health and wellness industry has an opportunity to create products and services that help consumers follow a healthy lifestyle, with convenience being a top priority.
3. Technology and Wearables - Technology and wearables industries can take advantage of the demand for healthy living by developing devices and apps that track daily activity and incentivize healthier eating habits.
