Ketogenic diets are specifically catered to via restaurant menu options
Trend - The growing popularity of ketogenic diets has now piqued the interest of people and brands within the food space–and a resulting rise in eateries with keto-specific menus can now be observed. This shift appeals to the small segment of consumers who prioritize keto diets, while simultaneously appealing to those who prioritize health without as many restrictions.
Insight - Consumers aiming to follow restricted diets may find breaking out of their previous routine a challenge in achieving their health goals. This demographic is turning to brands to provide convenient options that mitigate the lack of convenience typically associated with diets. Offerings that are easily integrated into their daily routines will appeal to consumers feeling pressure to find products that meet their needs.
Insight - Consumers aiming to follow restricted diets may find breaking out of their previous routine a challenge in achieving their health goals. This demographic is turning to brands to provide convenient options that mitigate the lack of convenience typically associated with diets. Offerings that are easily integrated into their daily routines will appeal to consumers feeling pressure to find products that meet their needs.
Workshop Question - How could your brand appeal to both niche and broad consumer preferences, simultaneously?
