Scraps Frozen Foods makes frozen pizzas with a focus on utilizing ingredients that are commonly discarded, including broccoli leaves and bell peppers. The brand was created to tackle food waste issues and make the most of organic local grain from mills that grind the entirety of the wheat plant. As such, Scraps Frozen Foods promises that its crust is truly like no other, as it uses a "softer, more processed flour" that also retains more nutrients.
The first ingredient that can be found in the brand's Green Pizza is broccoli leaves, alongside its special stone ground wheat, fresh mozzarella cheese, garlic, basil almonds and nutritional yeast. Similarly, Scraps Frozen Foods' Red Pizza integrates bell peppers with other flavorful additions like paprika and sherry vinegar.
What's Driving This Trend
- Upcycling Ingredients
- Food brands can capitalize on reducing food waste by incorporating overlooked and imperfect produce into their products
- Nutrient-rich Flour
- The use of a softer, more processed flour can create a more nutritious crust for frozen pizzas and other baked goods
- Alternative Pizza Toppings
- Consumers are seeking unique and creative frozen pizza options made from non-traditional ingredients like broccoli leaves and bell peppers
Who This Affects Most
- Frozen Foods
- Frozen food manufacturers can disrupt the market by offering healthier and sustainably-made frozen pizzas using upcycled ingredients and more nutrient-rich flours
- Bakery
- Bakeries can innovate their products by using a softer flour that produces more nutritious breads and pastries
- Agriculture
- By partnering with food manufacturers and bakeries, farmers can reduce food waste and increase revenue by selling their imperfect and underutilized produce
