The skincare industry takes inspiration from the world of culinary confections
Trend - Brands within the skincare space are taking inspiration from industries related to desserts, either in the products they offer, or the retail spaces they design. By combining skincare with culinary themes, these brands have a new area in which they can explore and better connect to consumers who prioritize playful product experiences.
Insight - In industries such as cosmetics, skincare, and food, consumers are met with an overwhelming variety of choices. With the overwhelming options, consumers are drawn to products that have a more emotional appeal. This is especially effective when executed through nostalgia, as consumers are seeking comfort during volatile times.
Insight - In industries such as cosmetics, skincare, and food, consumers are met with an overwhelming variety of choices. With the overwhelming options, consumers are drawn to products that have a more emotional appeal. This is especially effective when executed through nostalgia, as consumers are seeking comfort during volatile times.
Workshop Question - Consider an alternative industry your brand could take inspiration from.
