Category
Fashion
Lasting Profiles
Trend cluster
Category
Confectionery
Care
The skincare industry takes inspiration from the world of culinary confections.
3.0
Trend score
What's Happening
What is the Confectionery Care trend?
Confectionery Care: Brands within the skincare space are taking inspiration from industries related to desserts, either in the products they offer, or the retail spaces they design. By combining skincare with culinary themes, these brands have a new area in which they can explore and better connect to consumers who prioritize playful product experiences.
Insight
The consumer insight behind the Confectionery Care trend
In industries such as cosmetics, skincare, and food, consumers are met with an overwhelming variety of choices. With the overwhelming options, consumers are drawn to products that have a more emotional appeal. This is especially effective when executed through nostalgia, as consumers are seeking comfort during volatile times.
Evidence
Examples of the Confectionery Care trend
CategoryArt & Design
Pop-Up Skincare Cafes
Singapore's L’Occitane Store Featured a Provence-Inspired Cafe Activation
Beauty and skincare brands can create unique experiences for consumers by incorporating interactive pop-ups and cafe activations in their marketing strategies.
CategoryFashion
Mini Macaroon-Inspired Highlighters
BECCA Cosmetics' Glow Kit is Inspired by the Delicate Dessert
The cosmetics industry can capitalize on this trend by creating more innovative, dessert-inspired products to cater to consumer preferences for unique and playful cosmetics.
CategoryFashion
Dessert-Like Whipped Face Masks
Bliss' Mint Chip Mania Reminds of a Popular Ice Cream Flavor
Opportunity for skincare companies to tap into consumer demand for unique textures and experiences in their skincare products.
CategoryLifestyle
Dessert-Inspired Beauty Bites
The MyBite Beauty Inside & Out Supplement is Just 25 Calories
The supplement industry can capitalize on the trend of dessert-inspired beauty supplements by developing innovative, high-quality products that offer both indulgence and beauty be…
Workshop question
Consider an alternative industry your brand could take inspiration from.
Trend themes
Themes within the Confectionery Care trend
Three behaviours holding the trend together01
Nostalgia-inspired Products
Consumer appeal to products that evoke positive past experiences creates opportunities in the skincare industry for playful product experiences based on nostalgic traits.
02
Culinary-themed Retail Spaces
Incorporating culinary themes into retail spaces presents novel ways of engaging with consumers in industries such as food and skincare.
03
Edible Beauty Supplements
Beauty products that deliver nutrition through a familiar dietary form, such as confectionery-based supplements, offer opportunities for upstream options in the cosmetics industry.
Industry implications
What the Confectionery Care trend means for industry
Where the trend changes the playbookFor
Personal Care (Skincare and Cosmetics)
The rise of trends that incorporate culinary or confectionery themes presents opportunities for brands to capitalize on the emotional appeal of playful, nostalgia-based products.
For
Food and Beverage
Collaborations between skincare and food brands in pop-up settings create novel experiences for consumers, such as beauty-inspired bakery bars that use ingredients from premium products.
For
Supplements and Nutraceuticals
The trend of edible beauty supplements that deliver beneficial vitamins and nutrients through confectionery-inspired formats allows for upstream options in the beauty industry.
Trend signals
Trend signals for Confectionery Care
Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 8%.
Popularity40%
Activity42%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
