The skincare industry takes inspiration from the world of culinary confections
Trend - Brands within the skincare space are taking inspiration from industries related to desserts, either in the products they offer, or the retail spaces they design. By combining skincare with culinary themes, these brands have a new area in which they can explore and better connect to consumers who prioritize playful product experiences.
Insight - In industries such as cosmetics, skincare, and food, consumers are met with an overwhelming variety of choices. With the overwhelming options, consumers are drawn to products that have a more emotional appeal. This is especially effective when executed through nostalgia, as consumers are seeking comfort during volatile times.
Insight - In industries such as cosmetics, skincare, and food, consumers are met with an overwhelming variety of choices. With the overwhelming options, consumers are drawn to products that have a more emotional appeal. This is especially effective when executed through nostalgia, as consumers are seeking comfort during volatile times.
Workshop Question - Consider an alternative industry your brand could take inspiration from.
Trend Themes
1. Nostalgia-inspired Products - Consumer appeal to products that evoke positive past experiences creates opportunities in the skincare industry for playful product experiences based on nostalgic traits.
2. Culinary-themed Retail Spaces - Incorporating culinary themes into retail spaces presents novel ways of engaging with consumers in industries such as food and skincare.
3. Edible Beauty Supplements - Beauty products that deliver nutrition through a familiar dietary form, such as confectionery-based supplements, offer opportunities for upstream options in the cosmetics industry.
Industry Implications
1. Personal Care (skincare and Cosmetics) - The rise of trends that incorporate culinary or confectionery themes presents opportunities for brands to capitalize on the emotional appeal of playful, nostalgia-based products.
2. Food and Beverage - Collaborations between skincare and food brands in pop-up settings create novel experiences for consumers, such as beauty-inspired bakery bars that use ingredients from premium products.
3. Supplements and Nutraceuticals - The trend of edible beauty supplements that deliver beneficial vitamins and nutrients through confectionery-inspired formats allows for upstream options in the beauty industry.
