Category
Fashion
Scaled Restraint
Trend cluster
Category
Reinvented
Reusable
Single-use personal care products get an inventive eco makeover.
4.4
Trend score
Trend
What is the Reinvented Reusable trend?
Reinvented Reusable: Personal care products previously considered to be unavoidably single-use, such as cotton swabs and sheet masks, are being updated with visionary redesigns that result in something much more sustainable.
Insight
The consumer insight behind the Reinvented Reusable trend
Many consumers are showing enthusiasm and openness to changing the way they use products in order to live more sustainably, even sacrificing some convenience out of necessity. This trend speaks to the larger push towards eco-awareness that many consumers are guided by. Brands who are able to offer sustainable solutions to products traditionally considered unsustainable by default are aligning well with consumers who now have a greater understanding of environmental issues.
Trend themes
Themes within the Reinvented Reusable trend
Three behaviours holding the trend together01
Sustainable Personal Care
There is a push for sustainable personal care products and consumers are willing to change their usage habits. Brands that offer sustainable alternatives to traditional unsustainable personal care products have an aligned consumer base.
02
Reusable Beauty Devices
Eco-friendly reusable beauty devices for facial cleansing and sheet masks are alternatives to single-use products and have reusable and biodegradable alternatives. Brands can incorporate biodegradable materials into their product designs in an effort to reduce waste.
03
Reusable Cosmetic Tools
There are reusable alternatives for single-use makeup tools such as mink lashes and cotton swabs on the market. Brands can design long-lasting and durable cosmetic tools to align with eco-conscious consumer values.
Industry implications
What the Reinvented Reusable trend means for industry
Where the trend changes the playbookFor
Personal Care
Brands that offer personal care products can create eco-friendly sustainable alternatives that appeal to their eco-conscious customers.
For
Beauty and Skincare
Beauty and skincare companies can redesign their products to be more eco-friendly while still offering the same high-quality beauty treatments that their customers love.
For
Cosmetics
Cosmetics companies can design and create durable and long-lasting makeup tools and alternatives to appeal to their eco-conscious customers.
Workshop question
What would your target customer be willing to sacrifice in exchange for an offering that better aligns with their values?
Trend signals
Trend signals for Reinvented Reusable
Trend score 4.4 out of 10, from popularity 70%, activity 55%, freshness 8%.
Popularity70%
Activity55%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Reinvented Reusable trend
4 featured examples from Apr 13, 2018 to Apr 19, 2019CategoryEco
Sustainable Cotton Swab Alternatives
The 'LastSwab' is the World's First Reusable Cotton Swab
LastSwab addresses the need for sustainable alternatives in the cosmetics industry, providing a reusable option for cotton swabs.
CategoryFashion
Reusable Dry Masks
Miss de Gaspe's Dry Sheet Masks Reduce the Waste of Single-Use Treatments
The beauty and skincare industry can embrace reusable dry masks to cater to eco-conscious consumers and reduce waste.
CategoryFashion
Voluminous Mink Lashes
Babydoll Beauty's 3D Mink Lashes are Reusable for Up to 25 Wears a Pair
Opportunities for beauty brands and salons to innovate and diversify their product and service offerings.
CategoryEco
Reusable Facial Cleansers
Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free
Lush Cosmetics' reusable facial rounds disrupt the conventional personal care products market.
