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Reinvented Reusable

Single-use personal care products get an inventive eco makeover

Implications - Personal care products previously considered to be unavoidably single-use are being updated with visionary redesigns that result in something much more sustainable. Though often sacrificing some convenience out of necessity, many consumers are showing enthusiasm and openness to changing the way they use these products in the name of a more sustainable lifestyle.

Workshop Question - What would your target customer be willing to sacrifice in exchange for an offering that better aligns with their values?
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
49,844 Total Clicks
Apr 18 - Apr 19
Fresh and Warm
FashionLifestyleCosmetics
Featured Examples
Sustainable Cotton Swab Alternatives - The 'LastSwab' is the World's First Reusable Cotton Swab
SCORE 9.6
This Week and Viral 1,159 Clicks Pub: Apr 19, 19
Sustainable Cotton Swab Alternatives
The 'LastSwab' is the World's First Reusable Cotton Swab
The ‘LastSwab’ reusable cotton swab is a sustainable solution for consumers who are looking to avoid single-use cosmetic products in favor of more eco-friendly alternatives. The swabs... [More]
Reusable Dry Masks - Miss de Gaspe's Dry Sheet Masks Reduce the Waste of Single-Use Treatments
SCORE 4.8
Average 416 Clicks Pub: Apr 13, 18
Reusable Dry Masks
Miss de Gaspe's Dry Sheet Masks Reduce the Waste of Single-Use Treatments
To make the high-end beauty solutions it offers more accessible to the average consumer, Nannette de Gaspé launched a new budget-friendly brand called ‘Miss de Gaspé’ that offers dry... [More]
Voluminous Mink Lashes - Babydoll Beauty's 3D Mink Lashes are Reusable for Up to 25 Wears a Pair
SCORE 5.6
This Quarter and Warm 229 Clicks Pub: Mar 21, 19
Voluminous Mink Lashes
Babydoll Beauty's 3D Mink Lashes are Reusable for Up to 25 Wears a Pair
Babydoll Beauty Couture, a body positive brand that aims to make all women feel comfortable at its inclusive salons, now offers a range of products on its webstore that enable consumers to... [More]
Reusable Facial Cleansers - Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free
SCORE 6.6
This Quarter and Warm 194 Clicks Pub: Feb 5, 19
Reusable Facial Cleansers
Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free
Lush Cosmetics is now known for producing much more than just package-free bath products, as it has significantly expanded its waste-reducing offerings into other personal care and beauty categories [More]
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