Single-use personal care products get an inventive eco makeover
Trend - Personal care products previously considered to be unavoidably single-use, such as cotton swabs and sheet masks, are being updated with visionary redesigns that result in something much more sustainable.
Insight - Many consumers are showing enthusiasm and openness to changing the way they use products in order to live more sustainably, even sacrificing some convenience out of necessity. This trend speaks to the larger push towards eco-awareness that many consumers are guided by. Brands who are able to offer sustainable solutions to products traditionally considered unsustainable by default are aligning well with consumers who now have a greater understanding of environmental issues.
Insight - Many consumers are showing enthusiasm and openness to changing the way they use products in order to live more sustainably, even sacrificing some convenience out of necessity. This trend speaks to the larger push towards eco-awareness that many consumers are guided by. Brands who are able to offer sustainable solutions to products traditionally considered unsustainable by default are aligning well with consumers who now have a greater understanding of environmental issues.
Workshop Question - What would your target customer be willing to sacrifice in exchange for an offering that better aligns with their values?
