The variety in vegan options is growing as brands sub fruit for meat products
Trend - As the plant-based movement continues to grow, consumers are turning to exotic and tropical fruits as plant-powered substitutions. Brands are testing a variety of plant-based options that can replicate the taste and texture of meat, offering variety consumers greater variety.
Insight - Plant-based alternatives have rapidly increased to meet consumer interest in meat-alternatives. The consumer interest in this space has highlighted consumer openness to experimenting with less traditional nutritional sources that can offer a similar consumption experience.
Insight - Plant-based alternatives have rapidly increased to meet consumer interest in meat-alternatives. The consumer interest in this space has highlighted consumer openness to experimenting with less traditional nutritional sources that can offer a similar consumption experience.
Workshop Question - How can your brand diversify its more traditional offerings?
Trend Themes
1. Exotic and Tropical Fruit as Meat Alternatives - The plant-based movement is increasingly using exotic fruits to replicate the taste and texture of meat, expanding consumer interest for less traditional nutritional sources.
2. Upcycling Edible Waste - The focus on sustainable consumption practices is showcasing how waste products such as juice pulp and overripe fruit can be creatively repurposed to create nutritious plant-based meat substitutes.
3. Unconventional Plant-based Alternatives - There is increased innovation in terms of ingredients used to produce plant-based meat alternatives, such as papaya and cantaloupe.
Industry Implications
1. Food Industry - The food industry can explore exotic and tropical fruits to create plant-based alternatives for meat products, as well as investing in upcycling edible waste from juice pulp and overripe fruits.
2. Sustainability Industry - The trendy upcycling of edible waste and the use of alternative meat sources represents an opportunity for sustainability-focused businesses for creating innovative and eco-friendly products.
3. Agriculture Industry - The agriculture industry has the potential to explore new crops, such as tropical fruits, for a plant-based diet and promote sustainable practices to reduce waste.
