The variety in vegan options is growing as brands sub fruit for meat products
Trend - As the plant-based movement continues to grow, consumers are turning to exotic and tropical fruits as plant-powered substitutions. Brands are testing a variety of plant-based options that can replicate the taste and texture of meat, offering variety consumers greater variety.
Insight - Plant-based alternatives have rapidly increased to meet consumer interest in meat-alternatives. The consumer interest in this space has highlighted consumer openness to experimenting with less traditional nutritional sources that can offer a similar consumption experience.
Insight - Plant-based alternatives have rapidly increased to meet consumer interest in meat-alternatives. The consumer interest in this space has highlighted consumer openness to experimenting with less traditional nutritional sources that can offer a similar consumption experience.
Workshop Question - How can your brand diversify its more traditional offerings?
