Fruitful Patty

The variety in vegan options is growing as brands sub fruit for meat products

Implications - As the plant-based movement continues its growth, consumers are opting for more meat-free alternatives. Diverting from soy-based patty alternatives, there has been a pivot in using exotic and tropical fruits as plant-powered substitutions. Brands are carefully assessing the variety of plant-based options that better replicate the taste and texture found in meat products, offering variety for consumers who increasingly expect that brands cater to their specific lifestyles.

Workshop Question - How can your brand diversify its more traditional offerings?
SCORE 6.1
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23,392 Total Clicks
Jun 17 - Apr 19
This Quarter and Average
LifestyleFood
Featured Examples
Smoked Cantaloupe Burgers - Ducks Eatery Serves a Fruit Burger Patty Made with a Popular Melon
SCORE 6.9
Warm 895 Clicks Pub: Jan 29, 18
Smoked Cantaloupe Burgers
Ducks Eatery Serves a Fruit Burger Patty Made with a Popular Melon
In previous years, the burger options for vegan and vegetarian consumers available from stores and restaurants have been limited to soy patties—but the rise of the plant-based eating movement has... [More]
Jackfruit Meat Alternatives - Sainsbury's is Introducing Sweet & Smokey BBQ Pulled Jackfruit
SCORE 6
Warm 725 Clicks Pub: Jan 3, 18
Jackfruit Meat Alternatives
Sainsbury's is Introducing Sweet & Smokey BBQ Pulled Jackfruit
To better support consumers who wish to pursue plant-based diets, UK supermarket chain Sainsbury’s is launching an all-new range called ‘by Sainsbury’s’ that includes entirely... [More]
Smoky Papaya Sandwiches - Kaylee’s Eatery Crafts Sandwiches Using Papaya Fruit in Place of Salmon
SCORE 4.2
This Year and Average 340 Clicks Pub: Feb 21, 19
Smoky Papaya Sandwiches
Kaylee’s Eatery Crafts Sandwiches Using Papaya Fruit in Place of Salmon
Johannesburg-based vegan restaurant Kaylee’s Eatery puts together papaya sandwiches that look tremendously like slivers of salmon and are even said to smell and taste like lox. While some chefs... [More]
Plant-Based Pulled Pork Burgers - Soul Burger's Pulled Pork BBQ Burger is Made with Jackfruit
SCORE 1.9
Untested 196 Clicks Pub: Jun 21, 17
Plant-Based Pulled Pork Burgers
Soul Burger's Pulled Pork BBQ Burger is Made with Jackfruit
There are plenty of pulled pork BBQ burger recipes that can be found online and in restaurants around the world, but Australia’s Soul Burger sets itself apart by making its take on the classic... [More]
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