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Fruitful Patty

The variety in vegan options is growing as brands sub fruit for meat products

Trend - As the plant-based movement continues to grow, consumers are turning to exotic and tropical fruits as plant-powered substitutions. Brands are testing a variety of plant-based options that can replicate the taste and texture of meat, offering variety consumers greater variety.

Insight - Plant-based alternatives have rapidly increased to meet consumer interest in meat-alternatives. The consumer interest in this space has highlighted consumer openness to experimenting with less traditional nutritional sources that can offer a similar consumption experience.
Workshop Question - How can your brand diversify its more traditional offerings?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
47,305 Total Clicks
Date Range:
Jun 17 — Apr 19
Trending:
Average
Consumer Insight Topics:

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