Meal kit services are differentiated by being conscious of packaging waste
Trend - One of the criticisms of meal delivery services has long been the industry-wide reliance on single-use packaging solutions. An increasing number of meal kit and delivery services are turning to reusable packaging that eliminates the need for consumers to properly dispose of packaging.
Insight - The shift towards sustainable materials into traditionally single-use, convenience-oriented products can offset consumer concerns around their consumption habits. Consumers, particularly Millennials and Gen Z, have become increasingly concerned with the environmental impact of their consumption habits and have begun to leverage their spending to support brands and initiatives that align with their desire to see greater steps taken to preserve the environment.
Insight - The shift towards sustainable materials into traditionally single-use, convenience-oriented products can offset consumer concerns around their consumption habits. Consumers, particularly Millennials and Gen Z, have become increasingly concerned with the environmental impact of their consumption habits and have begun to leverage their spending to support brands and initiatives that align with their desire to see greater steps taken to preserve the environment.
Workshop Question - What kind of added value might a reusable packaging solution from your company give consumers?
