The Impossible plant-based meat is the key ingredient in this veggie-friendly Cheesesteak sandwich by Grammy Award-winning musician Questlove. The dish is an example of how one might live sustainably and slightly guilt-free without altogether forsaking the taste of meat.
The Cheesesteak sandwich was first debuted at the 2018 Roots Picnic festival, where it received quite a bit of attention from the VIP area. The taste of the Impossible plant-based meat was so similar to the real thing that "no one believed [Questlove] when [he] told them the 'meat' was not beef."
Due to this reception, the Cheesesteak sandwich will make an appearance on March 28th at Citizens Bank Park for The Phillies’ opening day. There are plans for expanding this dish to more venues across the US.
Why This Trend Is Growing
- Vegetarian-friendly Meat Alternatives
- Opportunity for innovative plant-based meat substitutes that closely mimic the taste and texture of real meat.
- Sustainable Food Options
- Opportunity to create eco-friendly and guilt-free dishes that allow consumers to enjoy the taste of meat while reducing their environmental impact.
- Plant-based Fast Food
- Opportunity for fast-food restaurants to offer more vegetarian and vegan options to cater to the growing demand for plant-based diets.
Industries Being Reshaped
- Food and Beverage
- Opportunity for companies within the food and beverage industry to develop and market vegetarian-friendly meat alternatives.
- Hospitality and Events
- Opportunity for event organizers and venues to incorporate sustainable and veggie-friendly dishes into their menus.
- Fast Food Chains
- Opportunity for popular fast-food chains to expand their offerings to include more plant-based options and cater to a wider range of customers.
