Category
Fashion
Scaled Restraint
Trend cluster
Category
Nostalgic
Barrette
Retro-inspired hair accessories re-emerge as definitive statement pieces.
4.4
Trend score
Trend
What is the Nostalgic Barrette trend?
Nostalgic Barrette: Brands both large and small are looking to the '90s for hair accessory inspiration in the form of statement barrettes. A simple yet definitive statement accessory, this shift highlights the progression from that of whimsical origins to a place of utilitarianism, undoubtedly informed by the emergence of normcore over the last decade.
Insight
The consumer insight behind the Nostalgic Barrette trend
Social media gives the Millennial demographic a platform to bond over nostalgia and the fond memories associated with products from past eras. As a result, they look for ways to incorporate nostalgic elements into their current lives. Millennials will seek out ways to adorn their otherwise adult lives with items that evoke blissful reminders of their childhood.
Trend themes
Themes within the Nostalgic Barrette trend
Three behaviours holding the trend together01
Nostalgic Hair Accessories
Brands are looking to the '90s for hair accessory inspiration in the form of statement barrettes, highlighting the progression from that of whimsical origins to a place of utilitarianism.
02
Affordable Festival Hair Accessories
Target is selling an affordable collection of festival-ready hair accessories created by influencer Sincerely Jules and modern hair accessory creator Scunci, introducing a variety of fun and colorful ways to dress up festival fashion.
03
Handmade Hair Accessories
Holly Ryan's iconic design aesthetics are translated across a plethora of goods, such as sandals, belts, and more -- it now includes a sleek hair barrette, demonstrating a growing desire for handmade, artisanal products.
Industry implications
What the Nostalgic Barrette trend means for industry
Where the trend changes the playbookFor
Fashion Retailers
Retailers like BaubleBar are expanding their product offerings from jewelry to hair accessories, providing a wider set of options for consumers at an affordable price point.
For
Luxury Fashion
Luxury fashion houses like Gucci are entering the hair accessory space with crystal-encrusted designs that add an elegant touch to any hairstyle, creating disruptive innovation opportunities for the industry.
For
Social Media Marketing
The Millennial demographic's desire for nostalgic elements in their current lives presents an opportunity for businesses to bond with this group through social media, showcasing the nostalgia-inspired aspects of their products.
Workshop question
What nostalgic designs can you look to in order for inspirations that reflect the contemporary obsession with simplicity and functionality?
Trend signals
Trend signals for Nostalgic Barrette
Trend score 4.4 out of 10, from popularity 61%, activity 62%, freshness 8%.
Popularity61%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nostalgic Barrette trend
5 featured examples from Apr 10 to Apr 12, 2019CategoryFashion
Festival-Ready Hair Accessories
The Sincerely Jules x Scunci Collection Comes in at Under $10
The fashion accessories industry can explore innovative ways to create affordable festival accessories that cater to the growing demand in the market.
CategoryFashion
Chic Affordable Hair Accessories
BaubleBar Expands Their Products From Jewelry to Hair Accessories
With the rise of affordable and trendy hair accessories, there is potential for growth and innovation in the accessories industry.
CategoryFashion
Oversized Hair Clips
Kitsch x Justine Marjan's Snap Clips Come in Medium & XL Sizes
The fashion industry can capitalize on the trend of oversized hair clips and other hair accessories by developing new products that cater to changing needs and preferences of cons…
CategoryLuxury
Crystal-Encrusted Luxe Hair Clips
The Crystal Gucci Hair Barrette Boasts Rhinestones and Branding
The fashion accessories industry has an opportunity to innovate by including more high-end and unique designs featuring crystals or other luxury materials.
CategoryFashion
Handmade Squiggle Hair Barrettes
Holly Ryan's Iconic Squiggle Design Transfers to Hair Accessories
Disruptive innovation opportunities in incorporating the signature squiggle design into jewelry pieces and exploring new materials and manufacturing techniques.
