Retro-inspired hair accessories re-emerge as definitive statement pieces
Trend - Brands both large and small are looking to the '90s for hair accessory inspiration in the form of statement barrettes. A simple yet definitive statement accessory, this shift highlights the progression from that of whimsical origins to a place of utilitarianism, undoubtedly informed by the emergence of normcore over the last decade.
Insight - Social media gives the Millennial demographic a platform to bond over nostalgia and the fond memories associated with products from past eras. As a result, they look for ways to incorporate nostalgic elements into their current lives. Millennials will seek out ways to adorn their otherwise adult lives with items that evoke blissful reminders of their childhood.
Insight - Social media gives the Millennial demographic a platform to bond over nostalgia and the fond memories associated with products from past eras. As a result, they look for ways to incorporate nostalgic elements into their current lives. Millennials will seek out ways to adorn their otherwise adult lives with items that evoke blissful reminders of their childhood.
Workshop Question - What nostalgic designs can you look to in order for inspirations that reflect the contemporary obsession with simplicity and functionality?
Trend Themes
1. Nostalgic Hair Accessories - Brands are looking to the '90s for hair accessory inspiration in the form of statement barrettes, highlighting the progression from that of whimsical origins to a place of utilitarianism.
2. Affordable Festival Hair Accessories - Target is selling an affordable collection of festival-ready hair accessories created by influencer Sincerely Jules and modern hair accessory creator Scunci, introducing a variety of fun and colorful ways to dress up festival fashion.
3. Handmade Hair Accessories - Holly Ryan's iconic design aesthetics are translated across a plethora of goods, such as sandals, belts, and more -- it now includes a sleek hair barrette, demonstrating a growing desire for handmade, artisanal products.
Industry Implications
1. Fashion Retailers - Retailers like BaubleBar are expanding their product offerings from jewelry to hair accessories, providing a wider set of options for consumers at an affordable price point.
2. Luxury Fashion - Luxury fashion houses like Gucci are entering the hair accessory space with crystal-encrusted designs that add an elegant touch to any hairstyle, creating disruptive innovation opportunities for the industry.
3. Social Media Marketing - The Millennial demographic's desire for nostalgic elements in their current lives presents an opportunity for businesses to bond with this group through social media, showcasing the nostalgia-inspired aspects of their products.
5 Featured, 21 Examples:
61,482 Total Clicks
Date Range:
Apr 19 — Apr 19
Trending:
Warm
Consumer Insight Topics:
