Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Ornamental
Totem
Design brands re-imagine totem poles in modern spaces.
2.8
Trend score
Trend
What is the Ornamental Totem trend?
Ornamental Totem: Inspired by cultural totem poles that represent family crests, brands re-imagine these unique structures to be more abstract and decorative for the modern consumer. Historical influence has always been a method for creation, but now the totem pole is appearing as light fixtures, wallpaper, and other creative household adornments. This new design displays a tribute of cultural significance while shining a new light on ancient, artistic traditions.
Trend themes
Themes within the Ornamental Totem trend
Three behaviours holding the trend together01
Cultural Re-imagination
Ornamental Totem displays the trend of brands re-imagining cultural objects for modern consumers, which presents an opportunity for companies to create innovative products with historical influence.
02
Modular Design
Objekts exemplifies the trend of simple geometric design that is modular, presenting business professionals in the home decor or office furniture industries with an opportunity to innovate by creating interchangeable, personalized products.
03
Trophy Reclamation
Studio Flétta's Trophy collection showcases a trend of reusing discarded materials, specifically trophies, as a sustainable and creative solution for furniture. This provides an opportunity for companies to innovate by incorporating sustainability in their design process.
Industry implications
What the Ornamental Totem trend means for industry
Where the trend changes the playbookFor
Home Decor
The Ornamental Totem and Timorous Beasties Wallpaper trends showcase innovative opportunities for companies in the home decor industry to incorporate cultural influence into modern products.
For
Office Furniture
Objekts modular desk sculpture trend highlights an opportunity for companies in the office furniture industry to incorporate playful distraction and modularity to enhance productivity and creativity in the workplace.
For
Sustainable Furniture
The Trophy-Inspired Furniture Collections trend highlights opportunities for businesses in sustainable furniture, using discarded or recycled materials to create eco-friendly, yet stylish furniture.
Workshop question
How can your brand leverage historic traditions to appear in today's modern world?
Trend signals
Trend signals for Ornamental Totem
Trend score 2.8 out of 10, from popularity 18%, activity 58%, freshness 8%.
Popularity18%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ornamental Totem trend
4 featured examples from Mar 22, 2018 to Apr 11, 2019CategoryArt & Design
Modular Desk Sculptures
'Objekts' Can Be Personalized to Show Off the Consumer's Creative Talent
The home decor industry can capitalize on the trend of modular desk sculptures by offering customizable and visually appealing products for consumers.
CategoryArt & Design
Running Mould Machines
Flensted Mouritzen's 'Revolve' Series Makes Use of an Interesting Technique
The use of running mould machines in the 'Revolve' collection opens up a disruptive innovation opportunity for designers to experiment with unique textures and sculptural forms in…
CategoryArt & Design
Intricate Totem-Inspired Wallpaper
This Timorous Beasties Wallpaper is Exquisitely Elegant
Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for wallpapers to cater to the growing demand for environmentally conscious design solutions.
CategoryEco
Trophy-Inspired Furniture Collections
Studio Flétta Reveals Totemic Designs for Tables & Lighting
Upcycled design and the use of totemic aesthetics present disruptive innovation opportunities in furniture manufacturing to create sustainable solutions and unique design forms.
