Design brands re-imagine totem poles in modern spaces
Implications - Inspired by cultural totem poles that represent family crests, brands re-imagine these unique structures to be more abstract and decorative for the modern consumer. Historical influence has always been a method for creation, but now the totem pole is appearing as light fixtures, wallpaper, and other creative household adornments. This new design displays a tribute of cultural significance while shining a new light on ancient, artistic traditions.
Workshop Question - How can your brand leverage historic traditions to appear in today's modern world?