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Transformed Veg

Brussels sprouts are incorporated into food products in new formats

Trend - Brussels sprouts are gaining popularity in the food industry, but they're making an appearance in transformed formats. Accompanied with many benefits and compounds that cater to the health-conscious consumer, brussels sprouts are expanding as consumers are seeking to experiment and broaden their options in the kitchen.

Insight - As consumers become more conscious of their health, they are also altering their diet to gain more nutritional value. However, this can be difficult for consumers who are newly health-conscious and wary of unfamiliar flavors. With that in mind, these healthy eating novices seek ways to make lifestyle changes in small, familiar steps.
Workshop Question - How can your customers leverage your product/service aside from their traditional use?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
35,288 Total Clicks
Date Range:
Feb 18 — Apr 19
Trending:
Mild
Consumer Insight Topics:

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