The traditional gummy bear is adapted with experimental formats and flavors
Implications - The revamping of the traditional gummy bear is allowing for this category to remain relevant past consumers' childhoods--and it can be observed in everything from interactive museums to unique ingredient infusions. This shift shows how brands can play on nostalgia and youth-oriented products, and still market them to older consumers.
Workshop Question - How could your brand revamp one of its traditional products/services?
