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Experiential Gummy

The traditional gummy bear is adapted with experimental formats and flavors

Implications - The revamping of the traditional gummy bear is allowing for this category to remain relevant past consumers' childhoods--and it can be observed in everything from interactive museums to unique ingredient infusions. This shift shows how brands can play on nostalgia and youth-oriented products, and still market them to older consumers.
Workshop Question - How could your brand revamp one of its traditional products/services?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
84,220 Total Clicks
Date Range:
Nov 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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