Experiential Gummy

The traditional gummy bear is adapted with experimental formats and flavors

Implications - The revamping of the traditional gummy bear is allowing for this category to remain relevant past consumers' childhoods--and it can be observed in everything from interactive museums to unique ingredient infusions. This shift shows how brands can play on nostalgia and youth-oriented products, and still market them to older consumers.

Workshop Question - How could your brand revamp one of its traditional products/services?
SCORE 7.3
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48,461 Total Clicks
Nov 17 - Apr 19
Just New and Warm
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Featured Examples
Boozy Beer Gummy Bears - Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas
SCORE 7.8
This Year and Hot 1,690 Clicks Pub: Apr 24, 18
Boozy Beer Gummy Bears
Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas
If you’re looking for a hostess gift for upcoming summer pool parties, look no further than Sugarfina’s new boozy Corona Light gummy bears. With two tasty flavors to choose from, the new... [More]
Cold Brew Gummy Bears - Sugarfina & Alfred Coffee Created the First-Ever Caffeinated Cold Brew Bears
SCORE 8.6
New and V. Hot 354 Clicks Pub: Apr 22, 19
Cold Brew Gummy Bears
Sugarfina & Alfred Coffee Created the First-Ever Caffeinated Cold Brew Bears
In partnership with Alfred Coffee, Sugarfina is introducing Cold Brew Bears as the world’s first-ever coffee-infused gummy bears, which are said to combine two “favorite pick-me-ups—... [More]
Edible Cocktail Gummies - Singapore’s Tippling Club's "Edible Cocktail" Menu is Matched with Drinks
SCORE 5.1
Warm 523 Clicks Pub: Nov 21, 17
Edible Cocktail Gummies
Singapore’s Tippling Club's "Edible Cocktail" Menu is Matched with Drinks
Singapore’s Tippling Club is launching what it calls the world’s first edible cocktail menu, which consists of a collection of 12 cocktail-inspired gummy bears. Each colorful gummy bear is... [More]
Vegan-Friendly Candy Collections - Dylan's Candy Bar Launched a Vegan Line Called 'Treat Yourself'
SCORE 5
Warm 482 Clicks Pub: Feb 14, 18
Vegan-Friendly Candy Collections
Dylan's Candy Bar Launched a Vegan Line Called 'Treat Yourself'
‘Treat Yourself’ is the name of an all-new vegan candy line from Dylan Lauren, the owner of Dylan’s Candy Bar and the daughter of fashion designer Ralph Lauren. The vegan-... [More]
Vibrant Gummy Bear Museums - San Francisco Hosts a Multi-Sensorial Experience Spotlighting Gummies
SCORE 4.1
This Quarter and Average 76 Clicks Pub: Feb 19, 19
Vibrant Gummy Bear Museums
San Francisco Hosts a Multi-Sensorial Experience Spotlighting Gummies
The new Gummy Bear Museum prepares to open up its doors in San Francisco later this year during the summer season. It is a pop-up event that features a series of multi-sensorial artwork that allows... [More]
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