Horror Culture

The Millennial fear of "adulting" is perpetuated with ominous pop culture themes

Implications - Brands embrace the Millennial desire to let go of their childhoods by reimagining classic, juvenile pastimes in dark, distorted ways. Brands like Netflix reinventing the once wholesome series’ of Riverdale and Sabrina the Teenage Witch in dark portrayals, sheds light on Millennials desire to move on from their past, while still being able to connect with nostalgic emotions. Creating new products and services around these horror-inspired reincarnations of beloved characters and plots, allows consumers to embrace their past and move forward into adulthood.

Workshop Question - How can you help younger generations to be more accepting of their adult status?
SCORE 7.6
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Apr 19 - Apr 19
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Featured Examples
Horror Film Board Games - IT Monopoly Features a Custom Game Board and Accessories
SCORE 9.1
This Month and V. Hot 628 Clicks Pub: Apr 15, 19
Horror Film Board Games
IT Monopoly Features a Custom Game Board and Accessories
The IT Monopoly board game has been developed as an official pastime for players who are looking to relive the experience laid out in the namesake film. The game is set in Derry, Maine just like... [More]
Immersive Horror-Themed Activations - The I Like Scary Movies Experience Celebrates Nostalgic Films
SCORE 8.2
This Month and Hot 538 Clicks Pub: Apr 15, 19
Immersive Horror-Themed Activations
The I Like Scary Movies Experience Celebrates Nostalgic Films
I Like Scary Movies is a pop-up activation that recently opened its doors in the heart of Hollywood. The immersive space celebrates nostalgic horror films that continue to captivate audiences today.... [More]
Nostalgic Horror-Themed Bars - Nebraska's The Monster Club is Inspired by Retro Films and TV Shows
SCORE 7.7
This Month and Hot 403 Clicks Pub: Apr 15, 19
Nostalgic Horror-Themed Bars
Nebraska's The Monster Club is Inspired by Retro Films and TV Shows
The Monster Club is a new themed bar that is set to open in the heart of the Old Market in Omaha, Nebraska this May. The horror-themed bar celebrates classic film and television titles and is... [More]
Nostalgic Series Events - The Spellman House Was Recreated by UBC for the Premiere of Sabrina
SCORE 5.1
This Month and Warm 107 Clicks Pub: Apr 15, 19
Nostalgic Series Events
The Spellman House Was Recreated by UBC for the Premiere of Sabrina
In an effort to prepare students for the Halloween festivities, and give them the chance to share the nostalgic memories they have of watching ‘Sabrina the Teenage Witch’ growing up,... [More]
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