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Horror Culture

The Millennial fear of "adulting" is perpetuated with ominous pop culture themes

Trend - As 90s nostalgia continues to be embraced, brands are going a step further to reimagine classic, wholesome pieces from art and pop culture in dark, distorted ways. We're seeing the reinvention of retro television shows and games to darker versions of their predecessors, providing a new and contemporary way to enjoy childhood classics while subverting retro traditional ideas.

Insight - Millennials looking to fully embrace adulthood are attempting to move on from their past by adopting rituals and consuming products more aligned to their age bracket. Despite this desire to adhere to "adulting" practices, a need to maintain an element of familiarity to one's childhood memories persists. That need for familiarity or an escape from real-world responsibilities stems from the influx of stress and anxiety that often coincides with adulthood.
Workshop Question - How can you help younger generations to be more accepting of their adult status?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 25 Examples:
47,106 Total Clicks
Date Range:
Apr 19 — Jun 19
Trending:
Warm
Consumer Insight Topics:

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