DONNI is a label that highlights day-to-day essentials made from soft fabric materials and construction that delivers versatility through design and function. Alyssa Wasko is the brainchild behind the products and every piece is inspired by her own creative expression following her father's passing.
Creation was a way of coping for Wasko and from what began as versatile scarves grew into apparel, bags, and hair accessories as well. One of the standout offerings from her selection is the Silk Chiquita, which is a silk hair scrunchie with quirky bow detail and polka dots. It is entirely constructed from silk to deliver a soft touch and made in Los Angeles. Notably, it also has less hair breakage than a traditional elastic.
What's Driving This Trend
- Soft Fabric Materials
- Opportunity for using soft fabric materials in innovative ways for versatile products.
- Versatile Design and Function
- Opportunity to create products with versatile design and function for everyday use.
- Silk Hair Accessories
- Opportunity to expand the market for silk hair accessories with unique details and features.
Who This Affects Most
- Fashion Industry
- Opportunity for fashion brands to incorporate soft fabric materials in their products.
- Hair Accessories Industry
- Opportunity for hair accessories brands to explore silk scrunchies with unique designs.
- Textile Industry
- Opportunity for textile companies to develop and market silk materials for various applications.
