Yogurt-Smoothie Cups

La Fermiere's 'My Smoothie Yogurt' Boasts a Hybrid Texture

La Fermiere describes that its 'My Smoothie Yogurt' collection introduces an extra-creamy yogurt product that is, true to its name, "halfway between a smoothie and a yogurt."

The My Smoothie Yogurt collection includes four flavors: Pineapple Lime, Strawberry Blackcurrant, Strawberry and Mango Passionfruit, all of which are packaged in single-serve yogurt-style snack pots. While fruit and yogurt often go hand-in-hand with one another, these products reinvent the ratios and textures that consumers have come to be familiar with.

Companies in the dairy industry are now experimenting with a number of unexpected hybrids, including cottage cheese that's mixed with salsa, yogurt that's paired with custard and packaging soft cheeses with fruit in yogurt-like cups. These reinvented products help consumers to get a taste for familiar comforts in new forms.

Hybrid Yogurt Products
Companies are creating yogurt products that blend the textures and flavors of smoothies.
Reinvented Ratios and Textures
Dairy industry companies are experimenting with new combinations of ingredients to create unique sensory experiences.
Familiar Comforts in New Forms
Consumers are being introduced to traditional foods presented in innovative packaging and product formats.

Sectors Adopting This

Dairy Industry
There is a trend of reinventing traditional dairy products and textures to offer consumers new options and experiences.
Food Packaging Industry
There is a need for packaging solutions that can accommodate and highlight the unique combinations of ingredients in hybrid yogurt products.
Snack Food Industry
Consumer demand for convenience and nutrient-rich snacks is driving the development of single-serve yogurt-style snack pots.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 44%
Freshness 8%