New systems of secured delivery give consumers peace of mind
Trend - There are many security implications and challenges that accompany at-home delivery services and so brands are developing systems that help consumers overcome the fear of packages getting lost in transit. This puts consumers at ease for unattended deliveries while also granting homeowners more control over their package delivery process.
Insight - With many factors leading more and more consumers to become increasingly reliant on e-commerce, with it has come a new set of risks and anxieties not typically encountered with brick-and-mortar shopping. With this, there's a growing demand and willingness to pay extra for more security and control around this typically hands-off process.
Insight - With many factors leading more and more consumers to become increasingly reliant on e-commerce, with it has come a new set of risks and anxieties not typically encountered with brick-and-mortar shopping. With this, there's a growing demand and willingness to pay extra for more security and control around this typically hands-off process.
Workshop Question - What can your brand do to combat security issues consumers face?
Trend Themes
1. Secured Delivery Services - Brands are developing systems that help consumers overcome the fear of packages getting lost in transit and increasing demands for more security and control around this typically hands-off process.
2. Connected Delivery Systems - Delivery management platforms, connected parcel protection lockers, in-garage delivery services, and drone package delivery services, to name a few, are all part of the trend toward greater automation and real-time tracking in the delivery industry.
3. Connected Home Security Systems - The Yale Smart line of products and other similar smart safes and locks offer greater security and peace of mind for consumers seeking to safeguard their valuables, deliveries, and children, making this technology a new normal rather than an optional luxury.
Industry Implications
1. Delivery and Logistics - Optimization and automation of delivery systems via tracking, artificial intelligence, and connected devices offers new efficiency and cost-saving opportunities for businesses and manufacturers.
2. Smart Home - Connected home security systems, such as Yale Smart products, are part of a growing demand for integrated smart home solutions that can manage and monitor various features of the home from remote locations via smartphones and voice assistants.
3. Drone Industry - UPS and other companies seeking to establish drone delivery services create opportunities for innovation in air space management, drone technology, and regulations for unmanned aerial vehicles.
