Category
Business
Assisted Conversion
Trend cluster
Category
Secured
Drop-Off
New systems of secured delivery give consumers peace of mind.
4.1
Trend score
Trend
What is the Secured Drop-Off trend?
Secured Drop-Off: There are many security implications and challenges that accompany at-home delivery services and so brands are developing systems that help consumers overcome the fear of packages getting lost in transit. This puts consumers at ease for unattended deliveries while also granting homeowners more control over their package delivery process.
Insight
The consumer insight behind the Secured Drop-Off trend
With many factors leading more and more consumers to become increasingly reliant on e-commerce, with it has come a new set of risks and anxieties not typically encountered with brick-and-mortar shopping. With this, there's a growing demand and willingness to pay extra for more security and control around this typically hands-off process.
Trend themes
Themes within the Secured Drop-Off trend
Three behaviours holding the trend together01
Secured Delivery Services
Brands are developing systems that help consumers overcome the fear of packages getting lost in transit and increasing demands for more security and control around this typically hands-off process.
02
Connected Delivery Systems
Delivery management platforms, connected parcel protection lockers, in-garage delivery services, and drone package delivery services, to name a few, are all part of the trend toward greater automation and real-time tracking in the delivery industry.
03
Connected Home Security Systems
The Yale Smart line of products and other similar smart safes and locks offer greater security and peace of mind for consumers seeking to safeguard their valuables, deliveries, and children, making this technology a new normal rather than an optional luxury.
Industry implications
What the Secured Drop-Off trend means for industry
Where the trend changes the playbookFor
Delivery and Logistics
Optimization and automation of delivery systems via tracking, artificial intelligence, and connected devices offers new efficiency and cost-saving opportunities for businesses and manufacturers.
For
Smart Home
Connected home security systems, such as Yale Smart products, are part of a growing demand for integrated smart home solutions that can manage and monitor various features of the home from remote locations via smartphones and voice assistants.
For
Drone Industry
UPS and other companies seeking to establish drone delivery services create opportunities for innovation in air space management, drone technology, and regulations for unmanned aerial vehicles.
Workshop question
What can your brand do to combat security issues consumers face?
Trend signals
Trend signals for Secured Drop-Off
Trend score 4.1 out of 10, from popularity 63%, activity 52%, freshness 9%.
Popularity63%
Activity52%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Secured Drop-Off trend
5 featured examples from Sep 15, 2018 to Jan 10, 2020CategoryBusiness
Drone Package Delivery Services
UPS and CVS are Launching a Drone Prescription Delivery Service
Disruptive innovation opportunity: Leverage drone technology to revolutionize the logistics and delivery industry by enabling faster and more convenient package transport.
CategoryTech
Connected Home Security Safes
These New Yale Smart Products were Shown Off at CES 2020
The Yale Smart products contribute to the home security industry, with potential for disruptive innovation in the field.
CategoryTech
Connected Parcel Protection Lockers
The 'Unbox' Package Delivery System Deters Package Theft
Connected parcel protection lockers provide a solution to the issue of package theft, improving customer confidence in online shopping and increasing sales for eCommerce businesse…
CategoryTech
Optimized Delivery Management Platforms
'Tookan' Keeps a Close Eye on Your Mobile Workforce
The logistics industry can leverage delivery management platforms to optimize their operations and improve overall efficiency.
CategoryArt & Design
In-Garage Delivery Services
Chamberlain Group & Amazon are Offering Free In-Garage Deliveries
Disruptive innovation opportunity: Collaborate with delivery service providers to offer in-garage delivery options as a premium service for online shoppers.
