Protein-Rich Plant-Based Yogurts

Daiya Relaunches Three Flavors of Its Yogurt Alternative Products

Wellness is an important thing for many and Daiya aims to contribute to the cause with its delicious and guilt-free plant-based yogurt line. The company makes six variations of its product available on the market, allowing the offering to be inclusive and agreeable to a wide range of flavor preferences. Daiya's relaunched plant-based yogurts feature Strawberry, Blueberry, Peach, Black Cherry, Vanilla Bean, and Plain.

Coming in compact and portable packages, the yogurt alternatives are ideal as a healthy afternoon snack. In addition to its vegan formula, Daiya's product is also rich in nutrients. That is, each serving boasts six grams of protein, as well as only nine grams of sugar. This makes the delicious plant-based yogurt cups ideal for those who are looking to be kinder to their body.

Plant-based Yogurts
Daiya's relaunched plant-based yogurts tap into the growing trend of consumers wanting plant-based alternatives to dairy products.
Nutrient-rich Snacks
The high protein and low sugar content in Daiya's plant-based yogurts align with the trend of consumers seeking healthier snack options that still taste good.
Portable Packaging
Daiya's compact and portable yogurt cups offer convenience and cater to the trend of on-the-go snacking.

Where This Applies

Dairy Alternatives
Daiya's plant-based yogurts disrupt the traditional dairy industry and offer a viable alternative for consumers with dietary restrictions or preferences.
Health and Wellness
The nutrient-rich profile of Daiya's plant-based yogurts makes it a disruptive innovation opportunity for companies in the health and wellness industry.
Convenience Snacks
The portable packaging of Daiya's plant-based yogurts taps into the trend of consumers seeking convenient and healthy snack options, presenting an innovation opportunity for companies in the snack industry.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 56%
Freshness 8%