Rosé Lifestyle

The popularity of rosé inspires products beyond food and beverage

Implications - With the popularity of rosé having led it to become a cultural marker for youthful indulgence, products outside of the food and beverage category that celebrate the beloved wine as a lifestyle have begun to emerge. This shift highlights the ways in which Millennial consumers see their taste preferences as an extension of themselves and the interest in literal representations of this in the form of covetable lifestyle products.

Workshop Question - What product category turned cultural marker can you look to for lifestyle branding inspiration?
SCORE 7.2
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50,215 Total Clicks
Jun 17 - Apr 19
This Month and Warm
LifestyleDrinking
Featured Examples
Oversized Wine Bottle Pillows - The Rosé Bottle Oversized Pillow Makes Every Hour Happy Hour
SCORE 8.4
This Year and Hot 916 Clicks Pub: Dec 25, 18
Oversized Wine Bottle Pillows
The Rosé Bottle Oversized Pillow Makes Every Hour Happy Hour
If you want to enjoy rosé all day without the hangover, you’ll want to get your hands on Urban Outfiters’ snugly new Rosé Bottle Oversized Pillow. With this pretty pink pillow, every... [More]
Booze-Scented Deodorants - Native Deodorant Released a Series of Exclusive Brunch-Inspired Scents
SCORE 6.4
Warm 603 Clicks Pub: Jun 23, 17
Booze-Scented Deodorants
Native Deodorant Released a Series of Exclusive Brunch-Inspired Scents
Indie brand ‘Native Deodorant’ has released a new collection of brunch-inspired deodorants. The new scents are available as a set and include aromas like Mimosa, Rosé and Sangria.... [More]
Wine-Themed Makeup Sets - Tarte Cosmetics' Lip Gloss Sets Have Wine Glass-Shaped Makeup Brushes
SCORE 6.6
This Year and Warm 1,016 Clicks Pub: Feb 1, 19
Wine-Themed Makeup Sets
Tarte Cosmetics' Lip Gloss Sets Have Wine Glass-Shaped Makeup Brushes
Tarte Cosmetics recently expanded upon its vegan-friendly, cruelty-free makeup line with two new wine-themed lip gloss sets, both of which include wine glass-shaped makeup brushes. While the ‘... [More]
Rosé-Themed Bouquets - Target is Adding a Bouquet of Roses to Its Yes Way Rosé Line
SCORE 5.5
This Quarter and Warm 292 Clicks Pub: Apr 11, 19
Rosé-Themed Bouquets
Target is Adding a Bouquet of Roses to Its Yes Way Rosé Line
Back in February of 2018, Target introduced customers to its millennials-friendly Yes Way Rosé line. The collection was an instant hit and now the retailer is expanding the lineup to include a... [More]
Fizzing Face Masks - Mia Del Mar's Brightening Rosé Bubble Mask Boasts a Fizzing Effect
SCORE 5.7
This Quarter and Warm 226 Clicks Pub: Mar 18, 19
Fizzing Face Masks
Mia Del Mar's Brightening Rosé Bubble Mask Boasts a Fizzing Effect
Latin-led beauty brand Mia Del Mar launched its Brightening Rosé Bubble Mask as a quick, effective and celebratory skincare treatment to rejuvenate skin and protect it from environmental toxins.... [More]
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