If you want to enjoy rosé all day without the hangover, you'll want to get your hands on Urban Outfiters' snugly new Rosé Bottle Oversized Pillow. With this pretty pink pillow, every hour can be happy hour.
The Rosé Bottle Oversized Pillow is a is a big Millennial pink pillow shaped like a supersized bottle of rosé wine. The pillow itself is made of crushed velvet and features tiny little embroidered accents that make it look like a real wine bottle, including a decorative label and cap. However, measuring 25.5-inches long by 9-inches wide, this pillow is far bigger than a real bottle of rosé.
Though winter is not usually associated with rosé, this pretty pillow helps consumers put a wintery twist on one of the most Instagram-friendly drinks.
Image Credit: <i> Urban Outfitters.</i>
Why This Trend Is Growing
- Oversized Wine Bottle Pillows
- Disruptive innovation opportunity: Design oversized pillows inspired by popular beverages to create unique and Instagram-friendly home decor.
Industries Being Reshaped
- Home Decor
- Disruptive innovation opportunity: Incorporate whimsical and novelty designs into home decor products to appeal to millennial consumers who value unique and eye-catching items.
- Social Media Marketing
- Disruptive innovation opportunity: Collaborate with popular influencers to promote unique and trendy home decor items like the Rosé Bottle Oversized Pillow and create viral social media campaigns.
- Hospitality and Events
- Disruptive innovation opportunity: Offer oversized wine bottle pillows as a unique and playful element for events, hotels, and wine tasting venues to enhance the guest experience and create memorable photo opportunities.
