Theatrical and functional are two traits that define the most popular 2014 billboard trends. In order to compete with a world that's full of mobile and digital ads, some of the most successful billboard marketing campaigns really put on a show. This includes billboards that are painted live, morph over time, make use of actors or feature interactive elements to demand engagement as well as attention.
Rather than simply occupying a space, additional examples of some of the year's most creative billboards offer appealing perks like free WiFi, ways cool off in the summer, shelter from the rain or a comfortable place to sit.
Trend Hunter's 2015 Trend Report provides an in-depth look at more examples of innovative billboard advertising and future of marketing.
Top 75 Billboards Trends of 2014
75
Sensually Silly Billboard Photography
The American Apparel by Thomas Alleman Shows Ill-Fitted Ads
74
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
73
Interactive Shopping Signs
The Videotel System Helps Shop Owners Create Digital Signs
72
Violent Shadow Billboards
UNICEF's Domestic Violence Ad Takes on a Darker Tone at Night
71
House-Converted Billboards
DesignDevelop Turns Ads into Shelters for the Homeless
70
Monthly Makeup Subscriptions
e.l.f's Beauty Bundle Box Feaures New Beauty Products and Tools
69
Starry Bioluminescent Billboards
O2's Starry Billboard Celebrates the Samsung Galaxy S5 Launch
68
Slenderized Yogurt Cups
The New Activia Packaging Conveys Its Yogurt is a Slimming Snack
67
Humanizing Homeless People Paintings
These Murals by Depaul UK is a Show of Street Art Activism
66
Real Dead Bunny Billboards
Hell Pizza is Advertising Easter Rabbit Pizza with Real Dead Rabbits
65
Fittingly Flexed Signage
The Bent iPhone Billboard Makes Fun of an Imperfect Product
64
Illuminating Child Abuse Ads
This UNICEF Bulgaria Billboard Aims to End Violence Against Children
63
Framed Snapshot Billboards
A Camera-Shaped Ad Frames a Perfect Shot with the Canon EOS 1200D
62
Perspective Illusion Billboards
Best FM's Interactive Poster Gets People to Shake Their Heads
61
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
60
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
59
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
58
Charitable Wheelchair Bicycles
The Heartbike Supports the Heart and Stroke Foundation Bike Ride
57
Hoarding Auto Adverts
The Honda Fit Billboard Showcases All the Items One Can Put in Their Car
56
Abandoned Chocolate Ads
This Kit Kat Ad Shows a Literal Take on the Brand's Slogan
55
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
54
Pre-Packaged Communion Cups
This Ergonomic Design Makes Wine and Bread Passing Less Complicated
53
Carefree Cityscape Campaigns
The Lacoste 'Life is a Beautiful Sport' Spring 2014 Ads are Whimsical
52
Live Update Tennis Billboards
This US Open Sports Marketing Campaign Relays Daily Match Highlights
51
Air-Purifying Billboards
UTEC is Taking on Peru's Construction Pollution with Clever Advertising
50
Scary Poster Pranks
This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
49
Freshly Painted Food Billboards
Gregg's Billboard Ad Has an Artist Prepare Food Paintings Live
48
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
47
Storytelling Furniture Ads
IKEA's Billboards Shows Scenarios for Leafing Through Its Catalog
46
Digital Billboard Art Galleries
'Stockholm Is Your Canvas' Allows Citizens to Display Personal Art
45
Bird Seed Billboards
Nouvelle Soft's Toilet Paper Advertisement Has Nature Say Thanks
44
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
43
Construction Site Clothing Campaigns
The David Beckham for H&M Bodywear Spring 2014 Ads Are Rugged
42
Interactive Flamethrowing Billboards
The ICE&FIRE; Interactive Drink Ad Calls for Social Media
41
Candy-Coated Fingernail Billboards
These Candy Crush Nails are Insanely Extravagant
40
Unmissable Targeted Ads
Ogilvy & Mather Can't Avoid Intridea's Advertising Billboard
39
Commemorative Cookie Campaigns
Times Square Has been Transformed for Oreo's 100th Birthday
38
Movie Completion Ads
Orville Redenbacher's Night Time Billboard Requires Dark to Make Sense
37
Grilled Food Fonts
The Grillography Project Turns BBQ Food Into a Typeface
36
Interactive Print
Editor Jaime Neely Discusses Her Favorite Immersive Print Campaigns
35
Distorted Beauty Billboards
This Pola Apex Campaign Represents Imbalanced Skin Solutions
34
Interactive Hair-Blowing Subway Ads
This Interactive Ad Recognizes When Trains are Coming & Reacts
33
Watercolor Lingerie Ads
Alberto Seveso Blends Lingerie Models and Paint for Bustier's Ad Campaign
32
Ice Wall Publicity Stunts
Speed Stick Gear Literally Brings Men's Hygiene to New Heights
31
Phone-Sized Shopping Ads
Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
30
Anatomical Interactive Billboards
A Campaign by Voyages Travel Agency Features Giant Body Parts
29
Intentionally Broken Billboards
Volkswagen's Broken Billboard Design Shows the Need for Real Parts
28
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
27
Aerial Dronevertising
Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights
26
Chicken Burger Motels
The Burger King Motel Allows Chicken Lovers to Cheat on Beef
25
Refurbished Recycled Ads
Creative Duo Shows the Stunning Transformation of Recycled Advertising
24
Metamorphic Billboard Ads
These IKEA Ads are Recognizable and Make Use Out of Small Spaces
23
Rainbow-Accompanied Ads
Coca-Cola's Man-Made Rainbows Celebrate South Africa's Rainbow Nation
22
Summer Gear Giveaway Ads
Lemon & Paeroa's Summer Sign Ads Gave Away Flip Flops and Towels
21
Live Travel Billboards
The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
20
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
19
Colorfully Hidden Product Ads
IKEA'a Products Are Almost Invisible in the 'Choose Color' Ads
18
Hallucination-Inducing Billboards
This Electronic Broken Billboard Shows Incredible Colors
17
Billboard-Revamped Buildings
OBI is Restoring Old Buildings with Creative Eye-Catching Billboards
16
Award-Winning Tourism Ads
The 'Pure Michigan' Campaign Aims to Lure Visitors to the Motor City
15
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
14
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
13
Mini Makeover Billboards
The Obi Renovated Billboards Make Buildings More Beautiful
12
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
11
Money-Filled Movie Posters
This Bus Shelter Ad for the Wolf of Wall Street Uses a Real $10,000
10
Magical Floating Billboards
This Billboard Advertising Stunt Cleverly Promotes a Magic Festival
9
Moving Taxi Cab Ads
Live Screens Now Sit Atop Taxis in New York
8
Fasting Countdown Billboards
Aytac's Food Advertising Campaign Respectfully Acknowledges Ramadan
7
Epic Book Trailers
Penguin's Book Trailer Campaign Makes Literature as Epic as Movies
6
Gigantic Flip Flop Advertisements
This Giant Billboard Delivers Its Message with a Real Kick
5
Teaser TV Billboards
A Giant Billboard for 'James M. McGill' Promotes the Breaking Bad Spinoff
4
Grill-Insired Fiery Billboards
The Double Grill and Bar Steakhouse Grilled Its Own Billboard
3
Artistically Repurposed Ads (UPDATE)
Art Everywhere US Takes Its Artful Billboards to Times Square
2
Nighttime Grocery Billboards
Carulla's Grocery Store Advertisements Only Come Out After Hours
1
Critical Consumerism Videos
The 'Consume Ourselves' Video Criticizes Excessive Consumer Culture
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Graffiti-Inspired Branding Campaigns
Mosaic North America Partners with Buffalo Bills
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Soft Serve Dispenser Billboards
Carvel Unveiled the First Soft-Serve-Dispensing Billboard in NYC
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Humorous Fun-Forward Ads
Six Flags Rolls Out Its 'Funsultant' Campaign to Prove Fun Is Serious
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Vertical Pizza Boxes
Pizza Hut UK Paraded a First-of-Its-Kind Pizza Box on the Streets of London
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Nightmarish Mobile Campaigns
Liquid Death Created the Cellphone Bill Character for Boost Mobile
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Ultra-Heavy Billboard Activations
GymNation Boasts the World's Heaviest Billboard, Located in UAE
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Furniture-Inspired Acting Games
Wayfair's Chair-Ades Challenge Puts a Rewarding Spin on Charades
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
New Year-Focused Car Campaigns
Kia Boasts the Redesigned 2027 Telluride SUV in a Festive Campaign
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Supermarket Temporary Tattoos
Aldi's Specialbuy Temporary Tattoos Take After Favorite Items
Music-Driven Hospitality Concepts
W Montréal and Billboard Launch Billboard Live at W Montréal
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Popular Art Fairs
the OFFSCREEN Art Fair Saw Record Attendance This Year
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square