Indomie wants its noodles to be the first thing a person partaking in a Ramadan fast goes after when fasting is over. Although the ads don't go as far as temping people with delicious-looking imagery, they may as well have since if you're hungry, your imagination is probably going wild reading these ads.
The cheeky ads make remarks like "Because you're fasting, we won't show a steamy bowl of Indomie crowned with vegetables and a well-roasted chicken thigh." Although the ads sidestep actually showing pictures of the actual noodles themselves, the text is a fun way for the brand to stay relevant during the celebration, even though it's a little cruel.
The ads were developed for Indomie Noodles by the Noah's Ark Communications agency in Nigeria.