Lip-licking doesn't even begin to describe the new ad campaign 'Delicious by Carmex.' Portrayed in each billboard is a half open mouth with a 'tongue' licking the upper lip. However, each tongue is not what it seems. In each advert, the tongue is changed to either a strawberry, lime or mint leaf to symbolize its new devilish flavor. This quite literal tongue-in-cheek ad campaign by Carmex takes a new approach to marketing lip chap.
This medicated chapstick company uses bold colors and vivid imagery to enhance its new advert, Delicious by Carmex. With such amazing new flavors, you'll be licking your lips all day. You'll love the flavors so much, you will wish that your tongue actually changes to a strawberry.