Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Delicious by Carmex Unveils a Very Literal Tongue-in-Cheek Advert

 - Nov 14, 2014
References: mycarmex & adeevee
Lip-licking doesn't even begin to describe the new ad campaign 'Delicious by Carmex.' Portrayed in each billboard is a half open mouth with a 'tongue' licking the upper lip. However, each tongue is not what it seems. In each advert, the tongue is changed to either a strawberry, lime or mint leaf to symbolize its new devilish flavor. This quite literal tongue-in-cheek ad campaign by Carmex takes a new approach to marketing lip chap.

This medicated chapstick company uses bold colors and vivid imagery to enhance its new advert, Delicious by Carmex. With such amazing new flavors, you'll be licking your lips all day. You'll love the flavors so much, you will wish that your tongue actually changes to a strawberry.