Lip-licking doesn't even begin to describe the new ad campaign 'Delicious by Carmex.' Portrayed in each billboard is a half open mouth with a 'tongue' licking the upper lip. However, each tongue is not what it seems. In each advert, the tongue is changed to either a strawberry, lime or mint leaf to symbolize its new devilish flavor. This quite literal tongue-in-cheek ad campaign by Carmex takes a new approach to marketing lip chap.
This medicated chapstick company uses bold colors and vivid imagery to enhance its new advert, Delicious by Carmex. With such amazing new flavors, you'll be licking your lips all day. You'll love the flavors so much, you will wish that your tongue actually changes to a strawberry.
Why This Trend Is Growing
- Literal Tongue Adverts
- Disruptive innovation opportunity: Explore creative and literal representations of product features in advertising campaigns.
- Bold Imagery Marketing
- Disruptive innovation opportunity: Utilize vibrant colors and vivid imagery in advertising to capture consumer attention.
- Evocative Flavor Symbolism
- Disruptive innovation opportunity: Experiment with using symbolic representations of flavors to convey product differentiation and appeal.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Embrace innovative and unconventional advertising techniques to stand out in the market.
- Beauty and Personal Care
- Disruptive innovation opportunity: Develop and promote unique flavors and product experiences to attract and retain customers.
- Food and Beverage
- Disruptive innovation opportunity: Explore unconventional flavor combinations and creative marketing strategies to make a lasting impression on consumers.
