The Gregory Project is an initiative by DesignDevelop that tackles the issues of homelessness. Billboards are expensive to upkeep, yet so many companies put dollars towards this form of advertising. This project questions how the space surrounding the billboard can be used as more than just somewhere to promote a service or product.
DesignDevelop has proposed to add on small shelters to the billboards, with money going from the paid advertisements to the upkeep of these spaces. Lighting the billboard is costly too, but this would also provide light for the person staying inside the area. One concern with these types of shelters is whether or not people would also use them for other activities such as drug use and prostitution, which is a concern among homeless people.
Photo Credits: designboom, designdevelop.sk