Some will call this art, other's will see it as a creative campaign for the Ferrari California T, which it essentially is. Yet the campaign creates a unique experience that many people will be drawn to. After all, traditional advertising is going to the waste side as companies attempt to tap into the millenial market.
In this case, the Ferrari California T is shown off in an artistic way. The car brand teamed up with Swiss artist Fabian Oefner, who is known for his love of neon paints. Turning the Ferrari California T into a work of art itself, he placed it in a wind tunnel before spraying it with paint. Oefner says, “The acceleration of the California T into the wind convinced me to reveal the sensation of speed through form, to see the unseen and convert that emotion into a physical art piece.”