London-based freelance illustrator and Brighton University graduate Marcel George now specializes in creating hand painted watercolor illustrations.
His latest crop of paintings give off a glamorous safari vibe: think Lagerfeld goes to the jungle. Amidst the lush, jungle foliage, lurk lipsticks, sunglasses and the Lacoste crocodile. George re-imagines the fashionista as a tough-as-nails chick; one who is able to brave the dangerous jungle, and look great while doing it. So forget the catwalk, this season's offerings are getting a little more exotic.
If you're a fan of these whimsical watercolor paintings, you can check out George's other work. For instance, his paintings of watches (featured in PORT magazine) are equally as glamorous -- they would look right at home on Don Draper's wrist.
Key Themes Behind This Trend
- Watercolor Illustrations
- Watercolor illustrations are gaining popularity, offering a unique and whimsical style to artwork and design.
- Glamorous Safari Vibe
- The glamorous safari vibe is a trend in fashion and design, blending elements of luxury and adventure.
- Fashionista as Tough-as-nails Chick
- The portrayal of fashionistas as strong and fearless characters in illustrations presents opportunities for empowering and diverse representations in fashion marketing.
Where This Applies
- Art and Design
- The art and design industry has an emerging demand for watercolor illustrations in various applications, such as fashion, advertising, and home decor.
- Fashion
- The fashion industry can explore incorporating the luxurious and adventurous safari aesthetic into clothing lines, accessories, and marketing campaigns.
- Marketing and Advertising
- Marketing and advertising professionals can utilize the trend of portraying fashionistas as tough-as-nails chicks to create empowering and relatable campaigns for diverse audiences.
