To appeal to the creative audience that attend the Bumbershoot Music & Arts Festival in Seattle, the festival needed to come up with a super creative ad.
A lot of the time rain can put a real damper on festivals, and even day-to-day life, but for this ad, Bumbershoot made the rain work in its favor. Using water-resistant paint, a series of words were stenciled on the ground. These letters were totally invisible when dry, but when wet, phrases like "Seattle has two seasons: this and Bumbershoot," would appear, seemingly out of nowhere. Part of the beauty of this campaign is that it could be applied to a number of products or services that are sold or take place in similarly rainy cities.
More Stats +/-
Water-Based Graffiti Ads
Guerilla Marketing Trickery
Gigantic Jockey Publicity Stunts
Makeup Policing Videos
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.