This Pola Apex campaign is unlike a traditional cosmetics ad. The Japanese beauty brand recently re-invented their marketing scheme and presented Tokyo's subway commuters with a set of distorted and conceptual billboards.
Mixing traditional beauty photography with complex chart design practices, the Pola Apex campaign introduced its consumers to the effectiveness of their product, a skincare range that improves the imbalances of one's skin. Pola Apex's idea of imbalanced skin was showcased on billboards through a set of folded and distorted face portraits.
These photographs appeared uneven and were visually striking for passengers and those walking through a specific metro station. The campaign approached traditional beauty marketing in a fresh and interesting way and make commuters stop and think about its message.
Distorted Beauty Billboards
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