Nike Tennis has unveiled the main Nike US Open looks that will be worn by some of the biggest tennis superstars at the last Grand Slam of the tennis season, which will be held in New York.
Roger Federer, Rafael Nadal, Grigor Dimitrov, Serena Williams, Maria Sharapova and Victoria Azarenka will all be bidding for glory, and they will hope their Nike US Open looks can spur them on the victory.
The US Open will feature plenty of evening matches under floodlights, and this of course calls for elevated style. For this reason, Federer, Nadal, Sharapova and Williams will sport apparel and footwear from the Nike NYC Night Collection, designed to celebrate the unique feeling of playing US Open tennis under floodlights.
What's Driving This Trend
- Nike NYC Night Collection
- Opportunity for other sports apparel companies to also create an elevated evening collection for athletes in various sports.
- Athlete Endorsements
- Opportunity for sports apparel companies to work with athletes to create and market unique collections for major sporting events.
- Sustainable Athletic Wear
- Opportunity for companies to innovate and create sustainable options for athletic wear with a focus on eco-friendly materials and manufacturing processes.
Who This Affects Most
- Sports Apparel
- Sportswear companies can create unique apparel and footwear collections for athletes that are specialized for night matches.
- Sports Marketing
- Opportunity for companies to market athlete-endorsed collections as a way to elevate their brand.
- Sustainability
- Sports apparel industry can focus on creating sustainable options for athletic wear materials and manufacturing processes.
