Sportswear retailer adidas has just released the 'Barricade 2021,' an upgraded version of its most popular tennis shoe. Unlike past iterations of this high-performance sneaker, the 'Barricade 2021' is distinctly stylish and fashion-forward, giving it potential streetwear cross-over appeal.
The shoes consist of a minimalist upper, donning the brand's iconic three stripes on the interior while the exterior is printed with "adidas" in a retro-futuristic font. This model keeps the shoe's classic split sole design but adds a colored carbon fiber plate to its center. In addition, the sneakers will come equipped with the latest adidas sports footwear technology including AdiTuff, AdiWear, Bounce, Torsion, and GeoFit features.
While these shoes are intended to be worn on the court, their new, fashionable elements make them equally street-ready.
Image Credit: SAMHANDY
What's Driving This Trend
- Fashion-forward Sportswear
- There is an opportunity to create sportswear that is both functional and stylish.
- Cross-over Streetwear Appeal
- There is an opportunity to create products that work in both performance and fashion spaces.
- Incorporating Technology Into Fashion
- There is an opportunity to incorporate sports technology into fashion items.
Who This Affects Most
- Sports Retail
- The sports retail industry can benefit from offering products with cross-over appeal.
- Fashion Retail
- The fashion retail industry can benefit from incorporating sports technology into fashion items.
- Performance Apparel
- The performance apparel industry can benefit from offerings that blur the line between sportswear and streetwear.
