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The David Beckham for H&M Bodywear Spring 2014 Ads Are Rugged

 - Jan 27, 2014
References: hm & nitrolicious
Continuing the successful collaboration for another season, the David Beckham for H&M Bodywear Spring 2014 collection is once again being promoted with advertisements that feature the soccer star in a variety of styles that boast about the versatility of the items. The campaign, set in what appears to be a construction site or industrial site of sorts, is shot by director Nicolas Winding Refn who has produced such blockbusters as Drive and Only God Forgives.

The David Beckham for H&M Bodywear Spring 2014 campaign highlights a few of the most popular styles including undergarments and casual wear that's focused on delivering versatility, but also style. The David Beckham for H&M line has proved an ability to sell in recent years, so it's likely we'll continue to see the collaboration continue if sales and reception maintain positive.