This Volkswagen print ad encourages consumers to stick to their original parts. Running with the tagline "Just because it fits, doesn't mean it will work," the 'campaign in pieces' uses a jigsaw puzzle composition to get its point across. Created and conceived by Ogilvy & Mather Cape Town, this advertising concept involved sending customers these posters once their auto service plan expired.
The Volkswagen print ad was actually printed on a puzzle, which was sent to the customer to complete. While the puzzle pieces fit together, in each of the puzzles there was one piece that was clearly out of place, like a spider or tack. The main message of the campaign was to stick to VW's genuine parts, rather than going with generic fixes that could cause problems down the road.