Minimal Lampshade Lookbooks

The Tonsure Spring Collection is Structured For the Cooler Weather

The Tonsure Spring/Summer 2015 collection is thinking ahead to the cooler months with a slew of rain jackets, boots and trousers. These minimalistic looks are featured in an industrial-themed lookbook that replaces the faces of models with lamp shades.

Tonsure is a Scandinavian label that is really making its mark in the fashion world with bold and minimal garment pieces. This Spring/Summer 2015 lookbook captures the collection's industrial aesthetic with the obscure obstruction of the model's faces with bold black ceiling lamps. The concept is actually a great idea since the ceiling lamps create a spotlight directing the viewer's eyes straight to the clothing. The line features watercolor-printed trousers, leather bomber jackets, rain coats and luxurious leather boots. Each of the pieces is perfect for spring rainy weather.

Minimalistic Industrial Aesthetic
Opportunities for design and retail industries to incorporate a streamlined and sleek aesthetic inspired by industrial design elements into their products and marketing.
Obstructed Model Faces
Opportunities for fashion and photography industries to experiment with innovative and alternative ways to showcase fashion collections by obstructing models' faces with objects or accessories that draw attention to the clothing.
Watercolor Printed Trousers
Opportunities for textile and apparel industries to incorporate watercolor prints into their products, particularly in trousers and pants, to add a unique and artistic touch.

Industries Being Reshaped

Fashion
Trends in fashion design and marketing to focus on incorporating industrial elements, obstructed model faces, and watercolor prints.
Photography
Opportunities for photographers to experiment with alternative methods of showcasing fashion collections beyond traditional modeling.
Textile and Apparel
Opportunities to innovate by incorporating unique designs such as watercolor prints in trousers and pants, while focusing on sleek and minimalistic designs inspired by industrial aesthetics.
SCORE
2.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 19%
Freshness 8%

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