Knowing that it wanted to begin a working relationship with Oglivy & Mather, Intridea had to do something big in order to catch the eyes of the ad agency—the solution was to put up a big advertising billboard that they couldn't ignore.
The big red billboard was placed right across from the ad agency's headquarters in New York, with bold text that read: "Ogle this, Oglivy." The billboard also featured a web link, which features funny gifs, emoticons and a no-nonsense message that simply stated: "Made you look. Now hire us." Although this was the first time ever the product design studio put money down for an outdoor advertisement, as a result of this bold move, Intridea will be meeting with representatives from Ogilvy & Mather early this September.
What Makes This Trend Stand Out
- Targeted Billboard Advertising
- Putting up bold and creative billboards in strategic locations can catch the attention of potential clients, making it an effective advertising strategy.
- Personalized Messaging
- Including personalized messages in advertising creates a connection with the audience and increases the likelihood of engagement.
- Out-of-the-box Advertising
- Taking unconventional approaches to advertising, like outdoor billboards in unexpected locations, can generate buzz and increase brand awareness.
Sectors Adopting This
- Advertising Agencies
- Advertising agencies can innovate by exploring unconventional advertising methods to stand out and garner attention.
- Product Design Studios
- Product design studios can benefit from targeted advertising to reach potential clients and increase business growth.
- Marketing and PR Firms
- Marketing and PR firms can utilize personalized messaging to create stronger connections with their audience and drive engagement.
