German home improvement store OBI is creating eye-catching billboards to promote its brand and show consumers the possibilities and how easy it is to revamp their homes.
Ad agency Jung von Matt/Elbe is recreating billboard-sized sections of old rundown buildings. These visually stunning sections create enticing attention from people passing by and allow them to imagine doing the same improvements on their home.
Germany has often been likened to doing strange and inventive ads, and continues to grip consumers with visually stunning promotions. OBI ironically asks why advertisers promote products that are suppose to make homes look nicer, with advertisements that make everything look uglier? OBI is incorporating its products, skills and knowledge and displaying it for the entire public to admire. This outstanding marketing is memorable to consumers; the tempting displays will have them curious to know more about the brand, while inspiring them to take on their own renovation projects.
Key Themes Behind This Trend
- Building-revamping Billboards
- Creative billboards that showcase building revamping are becoming more popular as a unique marketing strategy.
- Advertising as Inspiration
- Advertising campaigns that use inspiration as a tactic, like showcasing the revamping of rundown buildings, are breaking traditional advertising conventions.
- Memorable Marketing Tactics
- Brands are investing in visually stunning marketing campaigns that create a lasting impact on consumers.
Where This Applies
- Home Improvement
- The home improvement industry can use building-revamping billboards as an advertising strategy to showcase their products and inspire consumers to take on renovation projects.
- Advertising
- The advertising industry can take inspiration from showcasing visually stunning campaigns that can make a consumer stop and reflect, like building-revamping billboards.
- Real Estate
- The real estate industry can use building-revamping billboards as inspiration to highlight the possibilities of a rundown property and showcase the potential of a renovated property.
