Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,792 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,792 cutting edge ideas.

Wishbone-Shaped Billboards

LOHA Builds the Sunset Billboard 8535 in LA

— July 21, 2014 — Art & Design
LOHA has come up with a new billboard design in LA called the Sunset Billboard 8535. The new look optimizes the space far better than traditional designs, and ensures that people driving by can easily see the ad instead of having to struggle and strain their eyes.

The billboard has a wishbone-like shape, allowing the ads on either side to be positioned in a way that faces the street on an angle. Certain steps were taken to ensure that even the coloring was well thought-out, done in a blue hue that stands out against the surrounding environment. Moreover, the material used is sturdy and will withstand high winds and any other elements to hit this section of LA.

Photo Credits: designboom, loharchitects
Trend Themes
1. Wishbone-shaped Billboards - The innovative billboard design optimizes ad space and makes it easier for drivers to see the ads clearly, creating an opportunity for disrupting traditional advertising
2. Angle-positioned Ads - Positioning ads at an angle in a wishbone shape creates an opportunity for a new advertising paradigm, allowing for more effective advertising that increases consumer engagement
3. Sturdy, Weather-resistant Materials - Developing billboards with sturdy and weather-resistant materials creates opportunities for new billboard designs that can withstand harsh environmental conditions
Industry Implications
1. Outdoor Advertising - The outdoor advertising industry can benefit from adopting innovative billboard designs using new materials and optimizing ad space
2. Architecture/engineering - Architects and engineers can develop new designs for billboards that are optimized for ad space and utilize new materials, creating new business opportunities in the industry
3. Marketing - Marketers can explore new ways of advertising using innovative billboard designs that position ads at an angle and use sturdy materials to attract more customers
0.7
Score
Popularity
Activity
Freshness