Category
Lifestyle
Serial Snacking
Trend cluster
Category
Psychedelic
Edible
Celebratory goods take on a rainbow aesthetic to add festive flair.
4.3
Trend score
Trend
What is the Psychedelic Edible trend?
Psychedelic Edible: The basis of foodie culture is food as an experience, meaning everything from the look to the taste of edibles must be unique. Psychedelic edible pushes this further with confections that go beyond the painstaking detail of fondant work and into something more edgy. This speaks not only to the rise of foodies, but to the embrace of a more abstract aesthetic.
Trend themes
Themes within the Psychedelic Edible trend
Three behaviours holding the trend together01
Abstract Edibles
Consumers are looking for unique and out of the ordinary edible experiences.
02
Rainbow and Holographic Aesthetics
Colorful, trippy and rainbow aesthetics are trendy for any product from cake to chocolate.
03
DIY Psychedelic Baking
Consumers are looking for creative ways to tie-dye and turn their baked goods into unique and personalized experiences.
Industry implications
What the Psychedelic Edible trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Business professionals can take advantage of this trend by creating edible experiences unique and out of the ordinary using holographic and trippy design.
For
Event Planning and Entertainment
Professional event planners can use these trends to create unique experiences for events and parties.
For
DIY Home Baking and Cooking
Companies can market their products toward consumers looking to create personalized and trippy baking experiences at home.
Trend signals
Trend signals for Psychedelic Edible
Trend score 4.3 out of 10, from popularity 57%, activity 63%, freshness 8%.
Popularity57%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Psychedelic Edible trend
9 featured examples from Mar 12, 2013 to Dec 22, 2014CategoryLifestyle
Melted Rainbow Cakes
This Homemade Cake is Decorated to Look Like Melted Crayons
Bakeries can offer customers unique and visually appealing cakes using psychedelic ganache designs.
CategoryTech
Holographic Printed Chocolates
Morphotonix's Colorful Printing Method Results in Rainbow Chocolate
Developing new printing techniques and offering additive-free options in the multibillion food and beverage industry could allow companies to stand out among their competitors.
CategoryPop Culture
Rainbow Unicorn Cakes
Redditor caramelflahn Creates a Playfully Colorful Birthday Dessert
Bakeries can explore creating versatile celebration cakes with playful designs.
CategoryLifestyle
Glowing Cotton Candy
This LED Cotton Candy Glows in the Dark
Food and beverage companies can explore innovative ways to incorporate LED lights into their products to create visually stunning and attention-grabbing food items.
CategoryLifestyle
Psychedelic Technicolor Cupcakes
This Tie-Dye Cupcake Icing Looks Like a Rainbow
The bakery industry can use the tie-dye cupcake trend to create unique offerings and differentiate themselves from competitors
CategoryLifestyle
Rainbow Cookie Lollipops
These Confectionaries Fuse Traditional Cookie Dough with Sugar Pops
The bakery industry can capitalize on the hybrid dessert trend by creating unique combinations of classic desserts that appeal to consumers with a sweet tooth.
CategoryLifestyle
Festive Confetti Cookies
These Vanilla Bean Biscuits are Filled With Colorful Rainbow Sprinkles
Innovation opportunity for baking companies to create new and exciting treats by incorporating trends like colorful baked-in sprinkles and infused flavors.
CategoryLifestyle
Holiday Candy Cakes
These Decadent Christmas Cakes are Made From Fruity Candy Cakes
Bakeries can offer and popularize fruit candy cakes during the holiday season to cater to customers looking for unique and creative desserts.
CategoryLifestyle
Rainbow Ice Cream Cake
This Frozen Dessert is the Perfect Way to Celebrate National Ice Cream Day
Food and beverage companies can experiment with new flavor combinations and visually appealing treats.
