Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Projected
Play
Kids' activities integrate projected imagery and visuals for high-tech allure.
5.6
Trend score
Trend
What is the Projected Play trend?
Projected Play: No longer reserved for presentations and home entertainment, projections are being adapted into kids activities. Allowing kids to enjoy drawings and cartoons in a more immersive way, these products not only provide a more engaging form of play, but also encourage technological engagement at an early age.
Trend themes
Themes within the Projected Play trend
Three behaviours holding the trend together01
Interactive Projectors
Using projectors that are interactive turns kids' rooms into playrooms.
02
Holographic Technology
Holographic solutions create immersive, simulated experiences for a variety of activities.
03
AR Projectors
Augmented reality projectors such as the 'Egger' media projector are designed to be more robust and suitable for younger users.
Industry implications
What the Projected Play trend means for industry
Where the trend changes the playbookFor
Toys and Games
Toys and games companies can innovate by moving towards interactive, AR and holographic experiences to create more fun and engaging playtime for children.
For
Education
Education can benefit by incorporating interactive and AR technology in classrooms and lesson plans.
For
Entertainment
Entertainment businesses can explore the world of AR and holographic technology to create immersive experiences for fans.
Trend signals
Trend signals for Projected Play
Trend score 5.6 out of 10, from popularity 84%, activity 76%, freshness 8%.
Popularity84%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Projected Play trend
5 featured examples from Feb 23, 2015 to Sep 2, 2016CategoryLife-Stages
Interactive AR Projectors
The 'Egger' Media Projector is Designed with Children in Mind
The 'Egger' media projector offers innovative ways to enhance learning experiences, creating opportunities for companies in the education technology sector.
CategoryMarketing
Holographic Fishing Technology
The Hunter-Gatherer Lets You Virtually Catch Your Food for Delivery
Retailers can invest in virtual reality fishing technology to attract modern consumers looking for unique shopping experiences.
CategoryLife-Stages
Artistry Teaching Toys
The Dora the Explorer Trace and Learn Projector Teaches Art Basics
The Dora the Explorer Trace and Learn Projector belongs to the educational toys industry, which has the opportunity to create more products that combine learning and artistic expr…
CategoryLife-Stages
Intergalactic Holograph Displays
The Star Wars 3D HoloDisplay Projects Scenes from the Latest Film
The 3D HoloDisplay technology can disrupt the entertainment industry by enhancing the viewing experience and attracting consumers with innovative products like the Star Wars 3D Ho…
CategoryTech
Interactive Game Projectors
The Lumo Interactive Projector Turns Kids' Rooms Into Playgrounds
The interactive projectors market is expected to see significant growth due to the rise in demand for innovative gaming experiences, as seen with the Lumo Play system.
