Category
Lifestyle
Serial Snacking
Trend cluster
Category
Cross-Confection
Dessert flavoring crosses food forms and preconceived flavors.
2.5
Trend score
Trend
What is the Cross-Confection trend?
Cross-Confection: A subsection of flavor reversal, cross-confection is a pattern based in permissible indulgence. Previously, sweets were consumed in a more typically heavy format. Consumers looking to merge indulgence with smaller portions, as well as the novel experience all foodies crave, can satiate all needs with products flavored like classic confections.
Trend themes
Themes within the Cross-Confection trend
Three behaviours holding the trend together01
Cross-Confection
The trend of cross-confection allows for permissible indulgence through novel experiences and smaller portions, creating opportunities to merge various dessert flavors and forms.
02
Pie-Flavored Snacks
Snack bars inspired by pie slices are a popular trend, allowing consumers to indulge in a portion-controlled snack without feeling guilty about eating dessert.
03
Frozen Yogurt-Inspired Treats
Crossover food and drink flavors are a growing trend in the candy industry, with Squish Candies offering frozen yogurt-inspired gummies that are both decadent and healthy.
Industry implications
What the Cross-Confection trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Food manufacturers have the opportunity to create new and innovative products by merging various dessert flavors and forms.
For
Snack Food
Snack food companies can leverage the trend of creating portion-controlled snacks inspired by indulgent desserts, such as snack bars flavored like fruit pies.
For
Candy Industry
The candy industry has the potential to disruptive innovation by incorporating crossover food and drink flavors to create novel and healthy treats.
Trend signals
Trend signals for Cross-Confection
Trend score 2.5 out of 10, from popularity 35%, activity 32%, freshness 8%.
Popularity35%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Cross-Confection trend
5 featured examples from Sep 23, 2015 to Oct 8, 2016CategoryLifestyle
Popcorn S'more Treats
The Buttered Popcorn Marshmallow S'mores are the Best Way to Finish Summer
The food and beverage industry can develop more unique dessert recipes that combine unexpected ingredients.
CategoryLifestyle
Frozen Yogurt-Inspired Gummies
These Gummy Treats from Squish Candies Take Cues from Froyo
Incorporating unique flavors and emphasizing healthier ingredients in candy presents an opportunity to differentiate from traditional offerings and appeal to a growing health-cons…
CategoryLifestyle
Berry Dessert Nachos
These Sweet Nacho Chips Feature Sweet Jams and Brie Cheese Toppings
The food and beverage industry can explore the idea of combining sweet and savory flavors to create unique products that cater to diverse consumer tastes.
CategoryLifestyle
Exquisitely Handcrafted Bonbons
Norman Love Chocolates are Delicious Works of Edible Art
The sweets industry can leverage the trend of artisanal confectionaries to create unique and creative products.
CategoryLifestyle
Pie-Flavored Snack Bars
Betty Lou's Fruit Bars Boast Flavors That Remind of Fresh Pie Slices
The food and beverage industry can explore the potential of developing similar fruit-inspired snacks to cater to consumers who crave the taste of desserts without the associated g…
