Trend cluster
Category

Connected
Interior

Products for the home are redesigned with predictive, personalized features.

Simple Smart Home DevicesPredictive Connected Home DevicesSleek Security CamerasWiFi-Connected Flower PotsPreventative Security Systems

What's Happening

What is the Connected Interior trend?

Connected Interior: Consumers prioritize convenience and personalization, which is being satisfied with products specifically designed for the home that monitor patterns to provide optimal conditions. Focusing on making the connected home more intuitive, the innovations allow for easy integration.

Trend themes

Themes within the Connected Interior trend

Three behaviours holding the trend together
01

Predictive and Personalized Housewares

There has been a rise in home products that monitor patterns to provide optimal conditions that prioritize convenience and personalization.

02

Seamless Home Automation

Smart home devices that are designed to integrate seamlessly into existing home systems are becoming more prevalent.

03

Multipurpose Household Items

Household items that serve multiple functions, such as a flower pot that doubles as a smart home hub, are on the rise.

Industry implications

What the Connected Interior trend means for industry

Where the trend changes the playbook
For

Home Automation

Home automation companies have the opportunity to create more intuitive products that seamlessly integrate with existing systems.

For

Internet of Things

The rise of WiFi-connected household items is just one example of the growing Internet of Things market that creates opportunities for new smart devices and services.

For

Home Security

Home security companies can focus on prevention rather than detection by offering products that assist homeowners in anticipating and averting crime before it happens.

Trend signals

Trend signals for Connected Interior

Trend score 4.9 out of 10, from popularity 74%, activity 65%, freshness 8%.

Popularity74%
Activity65%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America