Consumers turn to prediction technology for daily health maintenance
Implications - Consumers are more conscious of their health than ever before, which is being acknowledged with predictive health innovations that provide a more strategic approach to healthcare. Offering an enhanced level of customization, the innovations speak to a preference for the convenience of tailored, automatic suggestions in everyday life.
Trend Themes
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Hyper-personalized Healthcare — Predictive health innovations that provide an enhanced level of customization for health conscious consumers are witnessing increasing adoption rates and can help businesses offer personalized health recommendations, paving way for niche health innovations.
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Wearable Medical Technology — Wearable devices used to monitor and predict symptoms of various conditions are gaining importance; these devices are being developed to not look like medical implements, making them more attractive to users.
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Air Quality Monitoring Apps — The increasing concern around air quality, environment and personal health has led to the development of apps that provide real-time monitoring of air pollution; such apps can offer a platform for business to offer personalized recommendations for environmental wellness.
Industry Implications
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Healthcare — The hyper-personalization of healthcare and wearable technology therein presents an opportunity for doctors to monitor patients’ symptoms remotely.
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Personal Wellness — The focus on tracking and understanding wellness and its connection lifespan is going to continue; this paves the way for wearable technology that suggests appropriate activity levels and other personalized recommendations.
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Environment and Health — As air quality monitoring technology and environmental concern become increasingly important, so do apps that monitor air pollution, provide recommendations for lung-friendly activities and personal health advice.
