Category
Tech
Delegated Interfaces
Trend cluster
Category
Hyper-Tailored
Health
Consumers turn to prediction technology for daily health maintenance.
3.6
Trend score
Trend
What is the Hyper-Tailored Health trend?
Hyper-Tailored Health: Consumers are more conscious of their health than ever before, which is being acknowledged with predictive health innovations that provide a more strategic approach to healthcare. Offering an enhanced level of customization, the innovations speak to a preference for the convenience of tailored, automatic suggestions in everyday life.
Trend themes
Themes within the Hyper-Tailored Health trend
Three behaviours holding the trend together01
Hyper-Personalized Healthcare
Predictive health innovations that provide an enhanced level of customization for health conscious consumers are witnessing increasing adoption rates and can help businesses offer personalized health recommendations, paving way for niche health innovations.
02
Wearable Medical Technology
Wearable devices used to monitor and predict symptoms of various conditions are gaining importance; these devices are being developed to not look like medical implements, making them more attractive to users.
03
Air Quality Monitoring Apps
The increasing concern around air quality, environment and personal health has led to the development of apps that provide real-time monitoring of air pollution; such apps can offer a platform for business to offer personalized recommendations for environmental wellness.
Industry implications
What the Hyper-Tailored Health trend means for industry
Where the trend changes the playbookFor
Healthcare
The hyper-personalization of healthcare and wearable technology therein presents an opportunity for doctors to monitor patients’ symptoms remotely.
For
Personal Wellness
The focus on tracking and understanding wellness and its connection lifespan is going to continue; this paves the way for wearable technology that suggests appropriate activity levels and other personalized recommendations.
For
Environment and Health
As air quality monitoring technology and environmental concern become increasingly important, so do apps that monitor air pollution, provide recommendations for lung-friendly activities and personal health advice.
Trend signals
Trend signals for Hyper-Tailored Health
Trend score 3.6 out of 10, from popularity 55%, activity 46%, freshness 8%.
Popularity55%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Hyper-Tailored Health trend
5 featured examples from Jul 15, 2014 to Jan 23, 2015CategoryFashion
Seizure-Predicting Smartwatches
The Embrace Smartwatch Also Measures Stress, Activity and Sleep
The Embrace smartwatch presents an innovation opportunity in the wearable health technology industry, with its ability to predict seizures and measure stress and sleep.
CategoryLifestyle
Wellness-Tracking Sweat Sensors
The Electrozyme Fitness Wearable Offers More In-Depth Data
The wearable technology industry can seize the opportunity to develop more advanced fitness trackers using biosensor technology and personalized data.
CategoryTech
Diagnostic Migraine Apps
Headache Tracker App Migraine Buddy is Like Having a Doctor on Hand
The healthcare industry can leverage remote patient monitoring apps like Migraine Buddy to enhance patient care and improve overall outcomes.
CategoryLifestyle
Personalized Fitness Training Apps
Your Health Coach Gives You Catered Instruction via Video Chat
Disruptive innovation opportunity: Develop innovative technologies and apps that revolutionize the way people approach fitness, health management, and wellness.
CategoryTech
Air Quality Apps
The BreezoMeter App Monitors Pollution Levels and Recommends Lung-Safe Activities
Healthcare technology and related app development will leverage on-demand solutions for patient care outside of traditional medical facilities.
