Category
Autos
Racing Homage
Trend cluster
Category
Anticipatory
Drive
Predictive technology enters the auto market as an extension of autonomous tech.
3.8
Trend score
Trend
What is the Anticipatory Drive trend?
Anticipatory Drive: Drivers are looking for the perfect balance of control and automation, which is putting predictive technology in the spotlight in the auto industry. While autonomous vehicles remain a focus for the future, consumers are reacting positively to smaller scale additions that maintain control while easing the demands of being on the road.
Trend themes
Themes within the Anticipatory Drive trend
Three behaviours holding the trend together01
Predictive technology
Car manufacturers need to create a balance of control and automation. Predictive technology may be the key to achieving this balance.
02
Autonomous driving tech integration
As the industry moves towards autonomous driving tech, integration with other features such as traffic-jam sensing systems, drowsiness detection steering wheels, and dashboard cameras will be crucial.
03
Traffic prediction and avoidance
As traffic congestion continues to be an issue, predictive traffic apps that map traffic light patterns and estimating wait times can provide additional peace of mind for drivers.
Industry implications
What the Anticipatory Drive trend means for industry
Where the trend changes the playbookFor
Automotive industry
Manufacturers will need to explore more controlled automated driving features and the integration of autonomous driving tech with other features for a more seamless driving experience.
For
Technology industry
Predictive technology is becoming increasingly popular especially in car manufacturing, providing opportunity for tech companies to explore and innovate with this technology.
For
Transportation industry
The adoption of autonomous driving and predictive technology across cars and buses will transform the transportation industry and optimise efficiency by reducing traffic, maximising speed, and increasing safety.
Trend signals
Trend signals for Anticipatory Drive
Trend score 3.8 out of 10, from popularity 57%, activity 49%, freshness 8%.
Popularity57%
Activity49%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anticipatory Drive trend
4 featured examples from Jan 6 to Oct 20, 2015CategoryAutos
Traffic Jam-Maneuvering Systems
Bosch Autonomous Driving Technology was Introduced at CES 2015
The automotive industry can leverage Bosch's autonomous driving technology to develop self-driving cars and enhance driver experience.
CategoryAutos
Drowsiness-Detecting Steering Wheels
This Smart Steering Wheel Alerts Drivers When They're Drowsy
The automotive industry can capitalize on the development of drowsiness-detecting steering wheels by integrating similar technology into other vehicle components, such as seats or…
CategoryAutos
Predictive Traffic Apps
The EnLighten App Predicts the Patterns of the Traffic Light System
Disruptive innovation opportunity: Develop partnerships with car manufacturers to integrate predictive traffic apps and technologies into vehicle systems.
CategoryAutos
Intelligent Dashboard Cameras
This Smart Dashboard Device Helps Aid Accident Prevention
Opportunity for integrating smart dashboard cameras as a standard feature in new cars.
