Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Unwrapped
Play
Packaging no longer holds toys, but becomes the plaything itself.
4.5
Trend score
Trend
What is the Unwrapped Play trend?
Unwrapped Play: Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way.
Trend themes
Themes within the Unwrapped Play trend
Three behaviours holding the trend together01
Interactive Packaging
Developing innovative packaging that is part of the product itself and adds value for the customers.
02
Creative Play
Encouraging kids to play and become more mindful of the effect wasteful packaging has on the environment by developing unique toys from packaging components.
03
Conductive Print
Incorporating conductive ink technology into packaging or cover designs to offer interactive sensory experiences.
Industry implications
What the Unwrapped Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry can explore the idea of designing innovative products that involve interactive packaging designs that transform into toys after usage.
For
Food Packaging Industry
The food packaging industry can explore the concept of incorporating creative gameplay with packaging designs that amplify brand identity.
For
Music Industry
The music industry can develop innovative physical album packaging designs that enable consumers to interact with the print for a unique sensory experience.
Trend signals
Trend signals for Unwrapped Play
Trend score 4.5 out of 10, from popularity 70%, activity 57%, freshness 8%.
Popularity70%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Unwrapped Play trend
5 featured examples from Oct 2, 2014 to Jan 19, 2015CategoryLifestyle
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
The food and beverage industry can leverage interactive packaging design to enhance product appeal and engage with customers in a unique way.
CategoryEco
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
Incorporating innovative and interactive packaging concepts, like BOOMASH by Varvara Komarova, to attract and engage young consumers in the food industry.
CategoryMarketing
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
Innovative packaging designs that go beyond traditional functionality to create memorable experiences.
CategoryPop Culture
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
Record labels and artists can leverage interactive album covers to attract attention, differentiate their physical releases, and provide added value to consumers.
CategoryLifestyle
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
Interactive packaging designs can be utilized in the food and beverage industry to increase customer engagement and loyalty.
