Connected Packaging

Seeking consumer engagement, brands turn to tech-integrated packaging

Implications - Adding an interactive element to the purchasing process, brands are turning to mobile apps and mobile technology to encourage consumer engagement. Transforming candy wrappers and fast food packaging into augmented experiences and digital games, brands are seeking to not only connect with a generation consumed by technology, but also create a more memorable consumer-brand experience.
SCORE 5.5
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Activity
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Megatrends
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200,065 Total Clicks
May 14 - Jul 16
Warm
TechMobileMarketingBranding
Featured Examples
Connected Packaging Designs - This Retail Packaging Innovation Turns Boxes into Connected Ones
SCORE 7
Warm 2,233 Clicks Pub: Jul 13, 16
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
The ‘Digimarc Barcode’ is a connected retail packaging innovation that is useful for engaging consumers, as well as assisting with its journey throughout the entire supply chain. The... [More]
App-Connected Veggie Packaging - This City Farm Shop Concept Features Only Hyper-Local Produce
SCORE 4.8
Average 5,344 Clicks Pub: Jun 16, 15
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
Created by Abbie Worton, this retail concept for an urban farm shop features wooden crates and boasts an app that offers plenty of detailed information on each product and its origin when scanned.... [More]
World Cup Fry Packaging - McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
SCORE 5.7
Warm 4,050 Clicks Pub: May 28, 14
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
Say goodbye to McDonald’s iconic fry box packaging—for now—because the new McDonald’s World Cup App relies on new soccer packaging to perform. In partnership with the FIFA... [More]
Hi-Tech Cartoon Toys - Disney Dream Play Uses Augmented Reality to Bring Figurines to Life
SCORE 2.7
Mild 3,313 Clicks Pub: Jan 28, 15
Hi-Tech Cartoon Toys
Disney Dream Play Uses Augmented Reality to Bring Figurines to Life
The appeal of animated films often lies in bringing animals and inanimate objects to life; that is what makes Disney Dream Play so appealing as well. It takes toys inspired by the company’s... [More]
Augmented Sausage Packaging - Bemis' Transforms Branding with Interactive Package Systems
SCORE 4.2
Average 2,880 Clicks Pub: Mar 30, 15
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
At the International Production and Processing Expo this year, Bemis North America showed off some systems to help brands create an interactive package for products. One cloud-based technology makes... [More]
NFC-Enabled Packaging - Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
SCORE 4.7
Average 1,561 Clicks Pub: May 24, 16
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
Packaging provider Jones Packaging and mobile marketing specialist Tuku joined forces to create an inventive new CPG packaging system. While QR codes and NFC tags are sometimes used at a retail... [More]
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